Chloe Sladden Posts

Nielsen and Twitter Partner On New TV Ratings System

Twitter and Nielsen have partnered on a TV ratings system that will be known as the “Nielsen Twitter TV Rating.”  The data that will be measured will be based entirely on Twitter data rather than the standard Nielsen boxes that are placed in U.S. households.  The new rating metric will be made available starting in the fall of 2013.  It is being built on the SocialGuide platform created by NM Incite.

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