Chong and Koster Posts

Facebook Ads Helped Bridget McCormack Win A Seat On The Michigan Supreme Court

Bridget Mary McCormack won a seat on the Michigan Supreme Court on Election Day last month.  Part of that victory can be credited to her Facebook campaign.  She spent over half of her late advertising budget on the social media campaign.  Around one week before the campaign, McCormack’s popularity was struggling.  She was running on the non-partisan section of the ballot which is often overlooked by voters.  An outside group also made a large TV ad buy against McCormack by framing her as a friend of terrorists.  She had supposedly represented terrorism suspects in court in the past.

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