The three Detroit automaker companies have announced strong sales in the past year, especially due to increased consumption in December. GM posted a 4.5% gain in December, which gave them a 13% rise in sales for the year. Ford posted the best December sales in five years, which led to an 11% sales gain for the year. Chrysler posted the largest gain as December sales rose 37% and full year sales rose 26%. If these increases in market share hold up against Toyota, then it would be the first time since 1988 that all three Detroit companies posted market share gains at the same time. [CNN]
General Motors subsidiary OnStar has helped find about 58,000 stolen GM vehicles so far, but this past week they helped save a Chrysler 300. The standalone OnStar FMV system went for sale for non-GM cars this past year. Jean Franklin of Gresham, Oregon bought a 2006 Chrysler 300 on December 16th. Her car was stolen two days after. She reported the theft to the police and the OnStar device was activated shortly after. About an hour later, the thief was caught. [Jalopnik]
Chrysler Group and Beats By Dr. Dre has announced a new partnership that brings a studio quality experience into cars for the first time. Beats by Dr. Dre will be rolled into the 2012 Chrysler 300S to start. Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine had worked closely with the engineering team at Chrysler to design the audio system that contains 10 speakers.
Chrysler has stopped a dealership in Monroe, Michigan from selling “Imported from Toledo” T-shirts. Chrysler recently stopped a company called Pure Detroit from selling an “Imported from Detroit” T-shirt over trademark infringement. The Monroe Dodge Superstore in Monroe, Michigan is down the road from Toledo, Ohio. The dealership in Monroe wanted to find a way to celebrate the 70th anniversary of the Jeep. The first Willys-Overland Jeep was built in 1941 at the company’s plant in Toledo, Ohio. The proceeds from the t-shirt sales were going to go to local charities too. “We appreciate the enthusiasm and support of our dealers, but we do not want to dilute the Chrysler Brand’s ‘Imported from Detroit’ tagline,” stated Chrysler spokesman Michael Palese. [TTAC]
Earlier this month, Chrysler fired their social media firm New Media Strategies because a tweet was sent out on behalf of the company that said “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king [edited] drive.” This tweet was accidentally sent out by 28-year old Ferndale, Michigan resident Scott Bartosiewicz, who used TweetDeck as his default Twitter client.
Automotive company Chrysler is suing clothing company Pure Detroit for using the trademark “Imported from Detroit” on apparel sold in their stores. The lawsuit filed by Chrysler names Pure Detroit, Kevin Borsay, and Shawn Santo.
@ChryslerAutos has fired New Media Strategies, their social media representative company, for sending out an explicit tweet. “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king [edited] drive,” said a tweet from the ChryslerAutos account on accident. That tweet has been deleted. The New Media Strategies employee intended to send the tweet from her own account.
In the clip above, you will see a video made by Motofinity. This Ford-inspired video could be a pretty good response to the Chrysler-Eminem commercial that aired during the Super Bowl (see video below). The Chrylser-Eminem ad was viewed over 6 million times on YouTube and received a lot of hype during and after the Super Bowl. A lot of people from Michigan wrote the ad tagline (“Imported from Detroit” ) in their tweets and Facebook statuses after watching the Chrysler ad.
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