Influitive is an advocate marketing company that has raised $7.3 million in Series A funding. Investors in this round include Hummer Winblad, Relay Ventures, Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolute.VC, Common Angels, and several angel investors. Lars Leckie of Hummer Winblad and Alexa Baker of Relay Ventures will be joining the Influitive board of directors. The company plans on using the funding to ramp up their marketing, sales, and services teams.
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TrueLens is a marketing startup that has raised $1.2 million and they have unveiled a core customer intelligence product called Socialgraphics. TrueLens co-founder and CEO Roy Rodenstein believes that the company is in a different bucket than other social marketing companies.
Clovr Media has raised $8.3 millin in Series A funding in a round led by Bain Capital Ventures. Existing investors Kepha Partners, Common Angels, and Mark Wright also participated in this round of funding. Clovr has made a platform that links banners, text, video, and mobile to your bank statement. Clovr automatically sends the discount savings offers to your credit or debit cards.
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