comScore Posts

ComScore: Apple Inc. (AAPL) is the top mobile OEM in the U.S.

iPhone 5s
According to ComScore, Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG) are dominating the mobile space. ComScore released data from its Mobilens and Mobile Metrix. It reports important trends in the U.S. smartphone industry for January 2014. Apple is leading as the number 1 smartphone manufacturing with iPhones capturing 41.6% of the U.S. market. Samsung is in second place with 26.7% of the U.S. market.
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Google Inc (GOOG) partners with comScore, Inc. (SCOR)

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New Google Logo
Google Inc (NASDAQ:GOOG) has made an ad measurement deal with (NASDAQ:SCOR). Google will now be able to offer real-time audience metrics to DoubleClick customers. These metrics would be useful for marketers and publishers. ComScore validated Campaign Essentials (vCE) will be integrated into the platform.

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Yahoo Inc. (YHOO) Surpasses Google’s U.S. Web Traffic Again, Excluding Mobile

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Yahoo! Inc. (NASDAQ:YHOO) properties are now getting more unique U.S. visitors than Google in July, according to comScore.  Yahoo! hit 196.6 million visitors, compared to Google’s 192.3 million.  Yahoo!’s comScore numbers did not include Tumblr.
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comScore: BrightRoll And Google Are “Neck-And-Neck” For Online Video Ads

comScore is reporting that BrightRoll has beaten Google as the top online video ad company in two out of the last three months. Google generates revenue by selling slots for commercials that start before users watch videos on YouTube. BrightRoll connects marketers to their publisher partners also.

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comScore: Online Holiday Spending Hit $40 Billion

During this past holiday season, consumers had spent $42.3 billion online.  This is the first time that holiday spending ever surpassed $40 billion according to comScore’s shopping data.  Online sales grew around 14% from the previous holiday season’s total of $37.2 billion.  However total sales was a little bit short of comScore’s 16% growth forecast of $43.4 billion.

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Holiday Sales Online Will Hit Over $39 Billion In 2012

For the first 51 days of the holiday shopping season, companies will hit around $38.7 billion in sales, which is a year-over-year increase of 16%.  The sales increased substantially in the last week to ensure that presents arrived just in time for Christmas.  In the week of Monday December 17 around $1.01 billion was generated according to comScore.  On Cyber Monday itself, $1.465 billion was generated in online sales.  On Tuesday December 4 around $1.362 billion worth of products were sold.  On Green Monday (December 10) around $1.275 billion was generated.  Below is the top 10 Internet sales days for online 2012 holiday shopping:

Facebook’s Marketing Study About “The Power of Like 2”

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comScore recently conducted a study about how effective Facebook ads are. Facebook was hit hard during the IPO when investors questioned the ad-focused business model that the company built themselves on. comScore’s research shows that advertisers using the social media platform can have a direct influence on product sales.
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comScore: Amazon Kindle Fire Now Has Over Half Of Android Tablet Market

Today comScore has announced the next generation of their Device Essentials service. Device Essentials is based on comScore’s Unified Digital Measurement (UDM) data, which uses census-level information from tagged web page content. Device Essentials includes reporting of brand and operating system for digital devices and Internet page views from computers, smartphones, and tablets. Using this new method of analysis, comScore has reported that the Amazon Kindle Fire has doubled its share of the Android tablet market in two months, giving them the lead in the Android tablet market. Check out the graph below to see a breakdown of the Android tablet numbers.
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