comScore is reporting that BrightRoll has beaten Google as the top online video ad company in two out of the last three months. Google generates revenue by selling slots for commercials that start before users watch videos on YouTube. BrightRoll connects marketers to their publisher partners also.
During this past holiday season, consumers had spent $42.3 billion online. This is the first time that holiday spending ever surpassed $40 billion according to comScore’s shopping data. Online sales grew around 14% from the previous holiday season’s total of $37.2 billion. However total sales was a little bit short of comScore’s 16% growth forecast of $43.4 billion.
For the first 51 days of the holiday shopping season, companies will hit around $38.7 billion in sales, which is a year-over-year increase of 16%. The sales increased substantially in the last week to ensure that presents arrived just in time for Christmas. In the week of Monday December 17 around $1.01 billion was generated according to comScore. On Cyber Monday itself, $1.465 billion was generated in online sales. On Tuesday December 4 around $1.362 billion worth of products were sold. On Green Monday (December 10) around $1.275 billion was generated. Below is the top 10 Internet sales days for online 2012 holiday shopping:
comScore recently conducted a study about how effective Facebook ads are. Facebook was hit hard during the IPO when investors questioned the ad-focused business model that the company built themselves on. comScore’s research shows that advertisers using the social media platform can have a direct influence on product sales.
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Today comScore has announced the next generation of their Device Essentials service. Device Essentials is based on comScore’s Unified Digital Measurement (UDM) data, which uses census-level information from tagged web page content. Device Essentials includes reporting of brand and operating system for digital devices and Internet page views from computers, smartphones, and tablets. Using this new method of analysis, comScore has reported that the Amazon Kindle Fire has doubled its share of the Android tablet market in two months, giving them the lead in the Android tablet market. Check out the graph below to see a breakdown of the Android tablet numbers.
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Google Inc. (NASDAQ:GOOG) subsidiary YouTube.com has hit 20 billion views in October. This is 50% of all the videos that was watched in the U.S. according to comScore. U.S. Internet users watched 42.6 billion videos in October and YouTube accounted for 20.9 billion of those views. comScore also revealed that YouTube has the highest engagement with users by averaging over 7 hours of video each during the month. [comScore]
comScore (NASDAQ:SCOR) has released some numbers about the holiday season spending for U.S. retail e-commerce spending. During teh holiday season about $15 billion was spent online, which makes it a 15% increase versus the year before. Cyber Monday accounted for $1.25 billion in online spending, which is 22% higher than last year. This makes it the heaviest online spending day in history and the second day on record to pass the billion dollar threshold. Nice job, consumers!
The Nielsen Company is accusing comScore, Inc. (NASDAQ:SCOR) of infringing on five patents that relates to measuring and displaying online content. The lawsuit was filed in a Virginia federal court. In the lawsuit filing, Nielsen lists 30 different comScore products that violates their patent rights.
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