Tag Archives: comScore
About 53.3% Of Social Gamers Willing To Engage In Alternative Payments For Virtual Currency [STATS]
Offerpal released data that contains survey information about how much social gaming consumers are willing to engage in alternative payments for exchange of virtual currency. Below are the stats:
-53.3% percent of consumers are willing engage in alternative payments to earn virtual currency
-29.7% of social gamers do not have the ability or the means to pay for virtual currency with cash options
The study was put together using a study by comScore and Offerpal’s own monetization performance. Some of the alternative payments include filling out surveys, joining groups on Facebook, watching a video, shopping at retailers, or signing up for a subscription to a newsletter.
“The data we’re seeing shows that there is clearly a strong demand within social gaming for alternative ways to pay for virtual currency,” stated Offerpal Media CEO George Garrick in a press release. “When you think of how easy it is to conduct some of these marketing actions like watching a video ad, and the fact that so many people are already doing them online frequently and for no compensation, it makes complete sense that they might as well get rewarded in virtual currency for it. Our goal is to leverage all the most popular alt-pay methods to monetize the maximum number of users at the highest Revenue Per User for our developer partners.”
Categories comScore, George Garrick, Offerpal Media
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News Roundup: Twitter Surpasses 1.2B Monthly Tweets and Hires Ali Rowghani, ComScore Buys ARSgroup, GameFly IPO, Scrapblog Raises $2.5M, MySpace CEO Natta Resigns
Twitter Surpasses 1B Monthly Tweets
Twitter has surpassed 1 billion tweets per month. About 1.2 billion tweets were sent out in the month of January, averaging to about 40 million per day [Pingdom]. Twitter has also hired a new CFO. Ali Rowghani will be coming to Twitter from Pixar where he served as CFO [Mashable].
ComScore Buys ARSgroup
COMSCORE, Inc. (NASDAQ:SCOR) has acquired ARSgroup. ARSgroup is an ad research company. The financial details were undisclosed and the deal is expected to close in March. [paidContent]
GameFly IPO
GameFly is a Los Angeles based online video game rental company that has just filed a $50 million IPO on the NASDAQ Global Market. GameFly will trade under the symbol GFLY. Bank of America Merrill Lynch, Piper Jaffray, Cowen and Company, and William Blair & Company are the companies underwriting the deal. GameFly’s investors include Sequoia Capital, Tenaya Capital, and several other investors. The company launched in 2002. [SoCalTech]
Scrapblog Raises $2.5M
Scrapblog is a website where users can create online scrapbooks. The company has just raised $2.5 million from Steamboat Ventures, the VC firm owned by The Walt Disney Company. Scrapblog now has a total of $10 million in funding. [VentureBeat]
MySpace CEO Natta Resigns
MySpace CEO Owen Van Natta has resigned after about 10 months on the job. “While this may be a surprising turn of events for some of you, I am absolutely confident that this change is best for all parties involved and–most importantly–the MySpace business,” stated News Corp chief digital officer in an internal memo [WSJ].
Close To 1.2 Billion YouTube Videos Being Streamed Per Day
The problem with services that report the analytics and visits for many websites is that they don’t have direct access to server logs. Whenever Comscore or Nielsen reports the numbers for a website, it is usually an underestimated number. Earlier this month, it was reported that YouTube streamed about 6.5 billion video views. Based on this number, it comes out to be about 200-225 million video views per day.
However a source at Google reported to TechCrunch that the actual figure is about 1.2 billion views per day across the world. Unlike many other video content websites, Google has not really reported the numbers before. In the past Comscore has admitted that they can only estimate based on available data.
Given the bandwidth and storage that is required to run YouTube, the cost of keeping the site online is pegged to be around $2 million per day. If there are really 1.2 billion video views and about 30,000 hours of footage being uploaded per day, I wouldn’t be surprised if it costs more than that.
Categories comScore, YouTube
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Online Sales Slowing
According to Comscore, online sales have started to slow. Second quarter growth for online sales was 13%. Third quarter growth fell to 6%. Total online spending minus travel sites was $30 billion in the third quarter.
The slow growth will most certainly affect online holiday shopping revenue. A majority of online retailers make a large amount of their annual income during the holiday season.
Source: Biz Journal
Categories comScore
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Taylor Nelson Sofres Acquires Compete.com For $75 Million+
Taylor Nelson Sofres, a London, England based market research company has paid $75 million to have Compete.com integrated into their company. Compete could receive an additional $75 million in earn-outs through 2010 as well [Source: Techcrunch].
Compete.com mines data from 2 million Compete Toolbar users to monitor online behavior. TNS will use this data for the purpose of providing extra services to their own clients.
Compete.com will remain operating as a stand-alone company. Compete raised $43 million in capital since 2000 from various venture capital firms including Charles River Ventures, Commonwealth Capital, Chicago Growth Partners, and Split Rock Partners.
Competitors include Alexa, comScore, and Quantcast. The power of analytics reporting has on Wall Street was recently demonstrated when comScore revealed a slip in Google Ads clicks. GOOG stock dropped heavily shortly after comScore’s announcement.
Categories Alexa, Compete, Compete.com, comScore, Quantcast, Taylor Nelson Sofres
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comScore Inc. Officially Files For IPO Today
comScore Inc.[1] has officially filed for an IPO today. The company shares will trade through NASDAQ under the stock symbol, “SCOR.” The company will be offering 5 million shares at roughly $14-$16/share.
comScore expects to raise roughly $67 million from the IPO. comScore data is gathered by 2 million Internet users and earned $2.5 million in sales last year. After the offering, comScore expects to have 27.4 million outstanding shares. The company is based in Reston, Virginia.
Credit Suisse Securities is the lead underwriter for the IPO. Other financial firms participating in the offering include Deutsche Bank Securities, William Blair & Co., Friedman Billings Ramsey, and Jefferies & Company.
Previous coverage of the comScore IPO is available at: http://pulse2.com/2007/04/02/comscore-filing-for-an-ipo/[2].
[1] comScore.com
[2] Pulse 2.0: comScore Filing for an IPO
comScore Filing for an IPO
“We have taken traditional consumer research to the next level. For the first time ever marketers can understand all aspects of consumer activity, including critical links between online and offline behavior,” stated Gian Fulgoni, Co-Founder of comScore. comScore is an Internet information provider that monitors consumer behaviors and trends online. comScore has a plethora of lucrative clients such as Verizon, T-Mobile, Viacom, AOL, iVillage, CareerBuilder, Microsoft, and Yahoo!. All of these clients benefit from the human-computer interactions monitored by comScore. It will be comScore, Inc. will be listed under NASDAQ: SCOR.
comScore was created in 1999 and had acquired assets from NetRatings during the dot-com bust. About 12% of comScore’s 2006 $66 million in sales came from Microsoft. The company is often times cited in the press for its statistical information. In a recent Bloomberg article, comScore statistics were used for reporting how many more visitors were attracted to YouTube this year compared to last. YouTube had 133.5 million visitors this past January and 9.5 million the January before that. comScore also reported that 94.8 million visitors visited the website this past January and 38.9 million the year before.
A number of financial companies have stake in comScore. Investors include JPMorgan Partners, Accel Partners, Institutional Venture Partners, Lehman Brothers, Adams Street Partners, Topspin Partners, Flatiron Partners, vSpring Capital, Devine InterVentures, and Rembrandt Venture Partners. The number of shares expected to release during the IPO is not yet known.Â