Quantcast, a website that monitors stats for websites announced earlier this week that they have raised $27.5 million. Cisco Systems is the leader investor in Quantcast. Quantcast competes with Alexa and Compete.com. Quantcast plans to use the funding to expand their advertising platform.

“Quantcast’s approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco’s customers, from service providers to media companies and ultimately consumers,” stated Cisco SVP and general manager of Media Solutions Group Dan Scheinman. Other investors include Polaris Venture Partners, The Founders Fund, and Revolution Ventures.