SavingStar is a digital coupon service that has raised $7 million in venture capital funding. SavingStar distributes coupons on every day groceries such as fabric softener, juice, and milk. Users are asked to select a monthly distribution of items from a free smartphone application. They can end up saving an average of $1 per item when using their grocery store or drug store loyalty cards. The savings also can be applied to bank accounts, PayPal, Amazon.com gift cards, or the tree preservation charity American Forests.