Yesterday I wrote about the video in which two former Domino’s Pizza employees made a disgusting video of them making food. One of the employees put some of the ingredients up his nose and placed it back in the food. The Internet was furious about the video and it spread like wildfire.
Domino’s made the right PR move by personally responding to the video. Patrick Doyle, President of Domino’s gave a message about the video above and mentioned that there are felony warrants out for the arrest of the two employees and that individual store in Conover, North Carolina was shut down and sanitized. The company will also be re-examining their hiring practices.
Tom Monaghan founded Domino’s Pizza in Ann Arbor, Michigan around 1960. Today Domino’s is a $400 million public company with over 8,000 stores employing over 10,000 people across the globe. With that many employees working for Domino’s, it is hard to track some of the “bad apples” that have the potential to tarnish the company’s image. It could happen at any of the stores.
In this particular Domino’s store in North Carolina, a couple of dirty employees filmed a video and uploaded it on YouTube. In the video, the Domino’s employees taint the food by sticking some of the ingredients up their nose. The Consumerist wrote about this video earlier this week. The two teenagers took down the video, but it was re-uploaded by someone that downloaded the video. Dominos’ VP of Communications Tim McIntyre reported that the franchise owners fired those two teenagers immediately.
Although I feel bad for Domino’s having to deal with this mess, I like the fact that social media was able to bring down punishment upon those who deserve it. Personally I think that just being fired is not enough of a punishment. They could just move on to another restaurant and do the same thing there. I think their names should be released and they should be banned from working at any place that serves food. Give the guy a desk job, he can put all the boogers he wants under the desk there.
