Every retailer can tell you that customer ratings on web sites are crucial.  Reviews can make or break everyday sales of products.  Good reviews get sales, bad reviews implies to the vendor to make improved products or provide better services.  Little did I know that there is a company that powers a lot of the customer ratings features for many clients.

PowerReviews.com has raised $15 million in funding from Lehman Brothers Venture Partners, Menlo Ventures,  and Draper Richards.  The total funding that PowerReviews has raised thus far is $21.25 million.

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