Lotame is an digital advertisement company that focuses on social networks.  Yesterday, Lotame announced a $13 million Series B venture round of funding.  The lead investor in Lotame was Emergence Capital and Battery Ventures along with Hill Crest Management joined in.

With this round of funding, Lotame plans on using the funding to enhance products, improve marketing, and further business developments.  Lotame’s clients include Flixster, Huffington Post, and Fotolog.

“Lotame has demonstrated leadership and a track record of success in monetizing the biggest opportunity in online media since the advent of search advertising,” stated Jason Green, general partner at Emergence Capital. “Lotame is producing unparalleled results and insight for publishers and advertisers by leveraging a unique targeting platform that translates social media inventory into valuable real estate that brand advertisers love. With dozens of blue chip advertising clients and a growing publisher network reaching tens of millions users today, Lotame is clearly the company to beat in the space. We are looking forward to working with this tremendously talented team and applying our expertise to help build the digital marketing leader in this new category.”

Lotame’s key product is called Crowd Control.  Crowd Control allows advertising agencies to build campaigns tailored to an audience that has relevant interests.  Lotame is based in Elridge, Maryland and has offices in New York and Boston.

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The management at Genius.com comprises of founders, David Thompson and Robert Seidl along with VP of Marketing, Felicity Wohltman and VP of Sales, Jean Tali. Genius.com is based out of San Mateo, CA. Genius.com had raised $5.1 million in 2005 from Emergence Capital Partners and Walden International. Today it was announced that Genius.com raised $10 million led by Mohr Davidow Ventures. Mohr Davidow Ventures has also previously invested in Shutterfly.

Genius.com sells software to clients that tracks what other pages that certain consumers of various demographics visit. For example, if Genius.com sold software to Pulse 2.0, we would be able to see easily where a person is coming from and whether they are more interested in Tech News or Startup Reviews.

Genius has over 100 customers and has integrated some software with Salesforce.com. Some customers only want 1 copy of the software whereas others want up to 30 copies. Monthly subscriptions are roughly $29 and there is a 15 day free trial with no credit card necessary. Genius.com software is called SalesGenius, SalesGenius Winter Release, SalesGenius for salesforce.com, Outlook Plug-in, and Genius Interactive. Some of Genius.com clients include Macromedia, NSite, WebEx, and All Covered, Inc.