Eminem Posts

The Bruno-Eminem Stunt Had The Internet Guessing

Dressed as the gay Austrian fashion icon Brüno, Sacha Baron Cohen flew into the MTV Movie Awards from a wire harness, but ended up falling on Eminem face first but with his rear end sticking in Eminem’s face. Furious about the whole event, Eminem pushed Cohen around and left the award ceremony.

As soon as the event took place, a massive debate started taking place on the Internet. Was this whole incident staged or not? Both Eminem and Cohen both wanted to come back in the limelight. Eminem released a new album and Cohen is releasing a new movie based on Brüno.

To me the incident looked pretty real but there were some indications that it could be fake such as the prepared camera angles of Eminem leaving the show and it sounded like the white rapper had a microphone on him at the time.

Scott Aukerman, one of the show’s writers admitted that the whole incident was staged on his Tumblr account (removed now):
“Yes, the Bruno/Eminem incident was staged. That’s all anyone wants to talk about, so let’s get it out of the way. They rehearsed it at dress and yes, it went as far as it did on the live show then.”

There you have it folks. Straight from the horse’s mouth in case you weren’t sure.

[via Defamer]

DJ Hero Trailer Hits The Web [Video]

DJ Hero is going to be one of the most exciting games to play when it launches. Jay-Z and Eminem have agreed to have their beats and names used in the game and the controller pictured below feels like a real turntable (pictured below). Now there is an official trailer for the game and it is embedded above. I need to get myself this game when it comes out.


Eminem Preparing To Launch iPhone Application

The Apple iPhone has become one of the most impactful marketing tools.  As Eminem prepares to launch a new album, he has turned to the use of Twitter to showcase his album cover and now he is preparing to use the iPhone as another marketing tool.

Eminem’s fans were shown a screenshot of the iPhone game that is being made in honor of his new album Relapse.  In the screenshot, it appears that Eminem is approaching some sort of zombie with a 2×4 stick of wood.

FBT Productions, a production company that Eminem used to release several tracks sued Universal due to a master recording deal between the record company and Apple.  The judge ruled against FBT claiming that digital album sales are different from sales of traditional CDs.  When Eminem released his first single Crack A Bottle on iTunes, it broke digital sales in the first week with about 418,000 downloads.


[via RapBasement]

Eminem Posts New Cover Album On Twitter

Eminem’s new album is coming out in mid-May, but he decided to show off the cover ahead of time on Twitter.  The album cover has thousands of pills placed together to compose a picture of the artist.  This was used as a symbol of his addiction to prescription of medication that kept him away from making his own album since the last four years.

The refill date on the label on the cover states 05-19-09 which is the launch date of the album.  The patient name is Marshall Mathers and the address says 8 Mile Road in Detroit.  The label mentions to take 1 tablet per day at 3AM.  The quantity is 313 which is the area code of Detroit.  The doctor prescribing the medication on the label is Dr. Dre of course.

Eminem’s latest song, We Made You parodies celebrities Jessica Simpson and Kim Kardashian along with former hopeful Vice President candidate Sarah Palin.  The song is currently ranked #3 on iTunes which is not doing as great as his last song Crack A Bottle.  When released, Crack a Bottle broke digital download records.

F.B.T. Productions Loses Lawsuit Against Universal Music

Mark and Jeff Bass are producers based out of Detroit that helped Eminem produce some of his tracks.  They own a company called F.B.T. Productions and they decided to sue Universal Music Group and Aftermath Records, the record label founded by Dr. Dre.  F.B.T. believes that they were owed more money from digital download sales.  They argued that digital album sales are different froms ales of traditional CDs.  However a judge ruled in favor of Universal Music.

F.B.T. wanted to have digital sales made on Apple iTunes be treated under a master recording deal between Universal and Apple.  After that F.B.T. would have split the profits with Universal 50-50 and then provide part of that 50% to Eminem directly.  However the record label is currently paying F.B.T. and Eminem 12% of sales which is the same rate agreed for the sale of physical albums.

The case was filed in late February.

[via AP]

Eminem’s Publishing Company Takes Universal To Court, Steve Jobs To Testify

Eminem’s publishing company F.B.T. Productions will finally be appearing in court against Universal Music Group over digital music royalties.  The trial will feature witnesses such as Universal Music Group head Jimmy Iovine and Apple CEO Steve Jobs via video.  F.B.T. Productions is seeking additional royalties from purchases made through digital music services like iTunes.  Eminem himself isn’t expected to appear in court.

Eminem sued Universal based on how much the record company was taking away in digital royalties.  If P.B.T. wins the case, it could significantly impact how much the record labels make from online music sales.  This past summer, fellow Detroit native artist Kid Rock decided to have his music removed from iTunes because the record labels were already taking away too much money even after iTunes takes their cut.

Eminem’s record company is seeking about $1.3 million to settle the lawsuit.  The main defendant in this case is Aftermath Records, the label founded by Eminem’s friend and mentor Dr. Dre. One of Eminem’s singles from his upcoming album broke a digital download record.  Eminem’s “Crack a Bottle” featured Dr. Dre and Eminem and had about 418,000 download sales in the first week.

[via The Wrap]

“Crack A Bottle” By Eminem, 50 Cent, Dr. Dre Breaks Digital Download Record

Eminem, Detroit’s rapper that has fallen with tough times, plans to rise again with the release of a new album called “Relapse.”  So far he is off to a good start with a track that he released called “Crack a Bottle.”  The song got about 418,000 download sales in the first week and was #1 on iTunes for the week.

The record song before “Crack a Bottle” was T.I. and Rihanna’s “Live Your Life” at 335,000 downloads in the first week.  “Crack a Bottle” knocked Kelly Clarkson’s “My Life Would Suck Without You” from the top.  Most recently, “Right Round” by Flo’ Rida featuring Katy Perry took the number one spot from “Crack a Bottle.”