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	<title>Pulse2 Technology and Social Media News &#187; eSPIN-the-Bottle</title>
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		<title>Hearst Magazine Has Acquired eCRUSH, Inc.</title>
		<link>http://pulse2.com/2007/01/08/hearst-magazine-has-acquired-ecrush-inc/</link>
		<comments>http://pulse2.com/2007/01/08/hearst-magazine-has-acquired-ecrush-inc/#comments</comments>
		<pubDate>Mon, 08 Jan 2007 23:30:39 +0000</pubDate>
		<dc:creator>Amit Chowdhry</dc:creator>
				<category><![CDATA[eCRUSH Inc]]></category>
		<category><![CDATA[eSPIN-the-Bottle]]></category>
		<category><![CDATA[Hearst Corporation]]></category>
		<category><![CDATA[HighSchoolStyleBoard]]></category>
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		<description><![CDATA[Hearst Magazines Digital Media announced today that they have officially acquired eCRUSH.com, Inc. eCRUSH is a social network for teens and adults. Through the acquisition, Hearst Magazines also gains other Internet properties, eSPIN and HighSchoolStyleBoard. &#8220;We are thrilled to become &#8230; <a href="http://pulse2.com/2007/01/08/hearst-magazine-has-acquired-ecrush-inc/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong><font color="#006400"><img src="http://mediaserver.pulse2.com/uploads/2007/01/hearst_logo.png" id="image961" title="Hearst Corporation Logo" alt="Hearst Corporation Logo" align="left" /><a href="http://www.hearst.com/">Hearst Magazines Digital Media</a> announced today that they have officially acquired <a href="http://www.ecrush.com/">eCRUSH.com, Inc.</a> eCRUSH is a social network for teens and adults. Through the acquisition, Hearst Magazines also gains other Internet properties, eSPIN and HighSchoolStyleBoard.</font></strong></p>
<p>&#8220;We are thrilled to become a part of Hearst&#8217;s incredible network of teen brands and believe that it&#8217;s the perfect fit for the eCRUSH audience, as well as for our advertisers,&#8221; stated Amy Gibby, president of eCRUSH.com.</p>
<p><img src="http://mediaserver.pulse2.com/uploads/2007/01/ecrush_logo.png" id="image963" title="eCRUSH Logo" alt="eCRUSH Logo" align="right" />eCRUSH launched on February 14, 1999 (Valentine&#8217;s Day) and has matched 900,000 people through its 2,400,000 registered users. <a href="http://www.espinthebottle.com/">eSPIN</a> is based on the popular Spin-the-Bottle game played by teenagers. The intention of eCRUSH is for the youth to flirt and make new friends online while respecting anonymity. eSPIN-the-Bottleâ„¢ has 1 million active users and is continuously growing.</p>
<p><a href="http://pulse2.com/highschoolstyleboard.espinthebottle.com/">HighSchoolStyleBoard</a> is a photo-rating website targeted towards the youth as well. HighSchoolStyleBoard ranks users based on Best Smile, Best Hair, Most Goofy, Best Dressed, Most Emo, Most Preppy, Hottest Overall, etc. just like a high school yearbook.</p>
<p>Although financial details were not disclosed, I believe that it is north of $1.4 million since eCRUSH&#8217;s <a href="http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes">EBIT</a> for 2006 was that amount. In February, Hearst is planning on launching three new teenager web companies and magazines including CosmoGIRL.com, Seventeen.com, and Teenmag.com.</p>
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