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Facebook Inc (FB) is testing a ‘buy’ button ad format

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Facebook Inc (NASDAQ:FB) is testing out an ad format that will be useful for businesses. This could help drive sales through the News Feed and on Facebook Pages.
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Mary Ferguson is a police officer that receives a salary from Facebook

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In the city of Menlo Park, California, Mary Ferguson works as a police officer. What makes her situation unique from other police officers is that she receives a salary from Facebook. Facebook pays her an annual salary of $194,000, according to The Wall Street Journal. Tech companies sometimes paid police officers in the 90s, but the practice is fairly uncommon.
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Facebook Inc (FB) launches out-app purchase ad platform

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Facebook Inc (NASDAQ:FB) has launched a new feature for its app advertising platform that lets developers monetize with ads that drive installs and re-engagement. The advertisements are for in-app purchases within an app itself. The purchases are for Facebook desktop game virtual goods that appear in the News Feed or sidebar. If Facebook brings this feature to mobile apps, it could be a way for the social network to earn money from developers that have apps on Google Play or Apple iTunes. As of right now, the ads are only for desktop games. The ads are already live and it essentially lets Facebook double-dip, meaning the ads cost money to show on Facebook.com and the company takes a 30% cut of the in-game purchases.

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Facebook Inc (FB) is testing “Missed Call” ads in India

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Facebook Inc (NASDAQ:FB) has created a new advertising platform for users in India that utilize feature phones. Many people in India use a “missed call” to indicate that they have arrived or would like someone to “call back” in order to avoid high voice charges there. When a person in India sees an ad on Facebook, they can place a “missed call” by clicking a button from the ad from the mobile device. The button quickly calls and hangs up on the brand. The brand will return a call with valuable content like ringtones, celebrity messages, and cricket scores. Facebook will be scaling the advertising platform in the next few months.

Facebook hit 1 billion World Cup posts, comments, and likes

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It is World Cup fever on Facebook! Facebook users are talking about their goals, dives, plays and injuries constantly. Facebook announced today that the total interactions related to the World Cup have surpassed the 1 billion market. The figure includes posts between June 12 and June 29th.

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Facebook Inc (FB) researcher apologizes for psychology experiment

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The author that was responsible for the Facebook News Feed psychology experiment has apologized for anxiety that may have been caused for unaware participants. The study was conducted jointly by researchers from the University of California and Cornell University.
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Users are angry about Facebook Inc (FB) emotion-manipulation study

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Recently, a study was published about how Facebook Inc (NASDAQ:FB) manipulated News Feeds. A team of social scientists from Cornell and the University of California-San Francisco released a study detailing how emotions expressed in posts and status updates can “spread” to your friends. The research team at Facebook selected 689,003 users to run the experiment on. Some users experienced a reduced amount of positive news on their News Feed and others saw a reduced amount of negative news.

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Facebook Inc (FB) hits 69 million users in Indonesia

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Facebook Inc (NASDAQ:FB) has hit 69 million users in Indonesia. Facebook reported 65 million active monthly users two quarters ago. Indonesia is one of Facebook’s largest markets even though Internet access is not always available.
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