Richard Heene, the dad of Balloon Boy Falcon Heene wants more attention. He is now on TV trying to sell a product called the Bear Scratch. The Bear Scratch is a post that attaches to the the wall to allow people to scratch their backs the same way that a bear does in the wilderness.

Richard Heene and Mayumi Heene, the parents of the “balloon boy” Falcon Heene are going to prison. Richard and Mayumi will not be able to profit from the balloon media frenzy for the next 4 years. Richard and Mayumi will also have to pay $42,000 which will go towards the police. The Heene family lawyer, David Lane said that the couple is not ready to pay the money just yet.

“Let’s see the bills,” stated David Lane in an interview with The Denver Post. “They’re not paying anything until they see some receipts.” The Heenes temporarily had the world believing that their 6 year old son Falcon was trapped in a flying balloon. Richard Heene will go to jail for 90 days including 60 days of work release. Richard and Mayumi both pleaded guilty to charges to manipulating the media.

TMZ has learned that Richard Heene the father of “balloon boy” Falcon Heene will be pleading guilty tomorrow for attempting to influence a public servant. As you may recall, Richard falsely reported that his son Falcon was trapped in a giant floating balloon. He did this in order to promote a science fiction reality show. Richard will most likely be charged with a felony and probably won’t do any jail time. His wife Mayumi will be charged with a misdemeanor for false reporting to authorities.

Over the last few days, there was a media frenzy about Falcon Heene. Falcon is the son of Richard and Mayumi Heene and it was once believed that he was trapped in a basket of a balloon filled with helium. The media went crazy about the story of the silver balloon traveling at a rapid pace while everyone believed the boy was inside.

It turns out that Falcon was in the attic of his house the whole time. Shortly after the boy was discovered to be safe, it was rumored that the whole event was a hoax. The whole incident did end up being a hoax indeed after Falcon mentioned on CNN “We did this for the show.” Gawker paid for the exclusive story about how the hoax was set-up.

It turns out that the hoax was made in order to gain the attention for an upcoming science fiction reality show. The stunt was planned by Richard Heene and Robert Thomas. Now criminal charges will be filed against Falcon’s parents.

The whole time the balloon was in mid-air, the amount of Twitter and Facebook status updates spiked. What are your thoughts about the whole incident? Should Falcon’s parents be punished or not? Leave a comment.