Pulse2 Technology and Social Media News » Gatineau

Screenshots of Microsoft Gatineau, A Potential Google Analytics Killer

Amit Chowdhry — Sat, 15 Sep 2007 23:59:31 +0000

I first wrote about Microsoft Gatineau in January 2007. Gatineau has gone through constant tweaks and testing to get the looks that it has today. Those looks are finally available in the form of screen shots below. The idea was conceived by Ian Thomas, Gatineau is still a code name, and the programming was lead by Microsoft adCenter Labs.

The idea is close to going Beta from closed Alpha at a time that Google Analytics is repairing speed issues. One of the tricks that Microsoft is using to collect data for analytical purposes is by monitoring Live IDs (previously known as Microsoft Passports) according to WebAnalyticsBook.

Below is a screen shot of the market segmentation feature on Gatineau:

And below is a sample tree map visualization:

Information Source:
The screen shots were presented by Ian Thomas at a conference in Bruxells. I found the pictures at the WebAnalytics link found above and I found this post via the SiteMeter homepage.

For the entire presentation, check out iigy.Â

Microsoft Building Google Analytics Competition: Gatineau

Amit Chowdhry — Thu, 11 Jan 2007 14:35:17 +0000

Ian Thomas, a Microsoft employee confirmed that the rumors are true.Â Microsoft adCenter Labs is currently working on a new web analytics software that has the code name, Gatineau.Â This new software is going to be Microsoft’s answer to Google Analytics.Â As of right now, the software is under closed Alpha and only limited customers may access the service.

According to Thomas’ blog post, Gatineau’s technology is based from DeepMetrix Corp.Â Microsoft acquired DeepMetrix last year for an undisclosed amount.Â ‘Gatineau’ is the name of the city in Canada where DeepMetrix was based at one point.Â The final name of the upcoming product is not yet known.

The project is expected to go into Beta soon and Ian Thomas mentioned that if you contact him, you could be considered fror an invitation.Â The e-mail contact is Ian DOT Thomas AT microsoft DOT com.

The functionality of the software has not yet been revealed, but the product should be releasing before the end of the year.Â The product information may be subject to change before release.