Tag Archives: GfK Group

According to a survey by GfK, smartphone owners show very little loyalty to the brand they have. About 56% of global smartphone owners in the key global markets remain open about the next brand of phone they get. Apple seems to be the only company that has a strong loyalty. “Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level,” stated the survey lead analyst Ryan Garner.
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