In December 2010, Jacob Krupnick came up with the idea of making a feature-length dance music video and he approached Anne Marsen about it. In January 2011, they created a trailer and put together a campaign on Kickstarter. Between January and February, Jacob received a lot of attention for the cause and Anne Marsen went to India to explore and study Bollywood dance.

Gregg Gillis (aka Girl Talk) is a DJ that made the concept of the music mash-up very popular. Girl Talk submitted the track “This is the Remix” to the Tesla Orchestra as part of the Open Spark Project. Artists were asked to submit MIDI files of their music that was turned into the spark tunes. [Wired]