GirlSense Posts

InterActiveCorp Acquires StarNet Interactive, Parent Company of GirlSense

InterActiveCorp & GirlSense Logos
“Part of our growth strategy includes acquisition of products and companies that complement our core competencies,” stated John Park, Presidet/CEO of IAC Consumer Applications & Portals, Inc. “Adding Girlsense.com to our existing teen targeted product portfolio provides us with broader teen mindshare, and access to the coveted tween demographic.”

The Consumer Applications & Portals, Inc. (CAP) division of IAC/InterActiveCorp (NASDAQ:IACI) has acquired StarNet Interactive. StarNet is based in Israel and is especially known for GirlSense, a social network for teenage girls. The price paid is undisclosed. StartNet was formerly a part of Gteko (which was acquired by Microsoft). StarNet raised $2.7 million in late 2006 from Leo Capital Holdings, Pitango Venture Capital, and several other investors.

IAC CAP also created Zwinky, a virtual world for teenagers. Zwinky receives roughly 6 million unique visitors per month. IAC CAP also owns social network customization tools, SmileyCentral and Webfetti.

“We are excited to join IAC CAP, a leader in Internet products and services, and to mutually benefit from the synergies of being a part of their consumer platform” stated Cathy Glazer, the CEO and Founder of GirlSense. “We believe that the experience, scale and market share IAC brings will help expand and enrich the GirlSense community.”

GirlSense has about 13 million registered users. GirlSense has features such as My Boutique, Fashion Ave, Groups, Style, Salon, Polls, Games, Market, Mine, Connect, and Shop. GirlSense has about 13 million registered users. GirlSense has features such as My Boutique, Fashion Ave, Groups, Style, Salon, Polls, Games, Market, Mine, Connect, and Shop. Games include fashion, dress-up, make-up, and arcade.

Information Source:
[1] Private Equity HUB: InterActiveCorp Press Release