ValueClick, Inc. (NASDAQ:VCLK) has acquired online marketing company Greystripe for $70 million. Greystripe provides ads within video games. Greystripe said that their video game advertising network reaches over 30 million users. Greystripe was founded in 2005 and they have raised over $18 million in venture capital funding from Peacock Equity, Incubic Venture Fund, Steamboat Ventures, and Monitor Ventures. ValueClick said that this acquisition will increase their market share in the U.S. mobile ad market. [DMW]

Greystripe is a mobile advertising company that has recently raised $2 million from NBC’s Peacock Equity Fund.  Peacock Equity Fund is a joint venture between GE and NBC Universal.  This is Greystripe’s Series C round of funding.  Greystripe now has about $17.6 in total venture funding.

Greystripe previously raised funding from Incubic Venture Capital, Steamboat Ventures, and Monitor Ventures.  Greystripe will be powering the advertising on the applications for several media companies including Sci-Fi Channel, Bravo, and MSNBC.