ZestCash is a payday loan company that was founded by former Google CIO and VP of Engineering Douglas Merrill. ZestCash aims to legitimize the payday loan industry. ZestCash has raised $73 million in a new round of funding. Matrix Partners provided $23 million in the form of an equity round. Existing investors Lightspeed Venture Partners, GRP Partners, Flybridge Capital Partners, and Lighthouse Capital Partners also participated in this round. The company also raised a separate $50 million line of debt financing from Victory Park Capital.

Burstly is an app development company that has raised $5.5 million in Series B funding from GRP Partners, Rincon Venture Partners, and SoftBank Capital. Burstly has a storefront for developers for creating a branded portal where ad companies can directly purchase placements within apps. You could almost consider it as being a “BuySellAds for mobile devices.”

Loan service ZestCash has raised $19 million in funding to expand its short-term loans and debt financing. The funding comes from Lightspeed Venture Partners, GRP Partners, Flybridge Capital Partners and Lighthouse Capital Partners. GigaOM reports that Lighthouse’s contribution of $8 million is specifically for debt financing. ZestCash’s loans are data-driven; they offer loans to those whose online data says they’re credit worthy.

San Francisco based cloud database company ObjectLabs has raised $3 million in Series A funding led by Foundry Group, GRP Partners, Baseline Ventures, Freestyle Capital, David Cohen, and a few others. ObjectLabs is best known for launching the database-as-a-service company MongoLab. MongoLab is the database-as-a-service provider for MongoDB. 10gen‘s MongoDB is used by companies like Foursquare, Bit.ly, and Etsy.

Ad.ly is known for being a Twitter advertising company. Ad.ly has raised $5 million in funding from GRP Partners, Greycroft Partners, and Matt Coffin. Arnie Gullov-Singh has also been hired as the new CEO of the company. Arnie was previously the EVP of product, technology, and operations at the Fox Audience Network. [TechCrunch]

Amazon.com announced today that they are investing in Bill Me Later, Inc. Not only that, but Amazon is also signing a agreement with the online billing company as well. eBay and PayPal has thus far proved the synergy of combining an online retailer with an online billing payment company. Over 90% of all eBay auctions are paid via PayPal so it made sense for eBay to buy them for $1.5 billion.

“Bill Me Later has developed a very customer-centric method to make online shopping even easier,” stated Matt Swann, VP of payments at Amazon.com. “We are pleased to make the convenience of Bill Me Later available to our tens of millions of Amazon customers [source: Amazon.com press release].”

The investment terms were not disclosed, but the company has $200 million in funding capital according to TechCrunch. Bill Me Later investors include Chase Paymentech, Azure Capital Partners, First Data Corp, Crosspoint Venture Partners, GRP Partners, CIT Group Inc., Citigroup Corporate and Investment Banking, Citigroup, Equifax, T. Rowe Price, and Legg Mason Inc.

“Amazon.com and Bill Me Later share the same commitment to making shopping easy for consumers,” stated Gary Marino, the CEO of Bill Me Later. “Just as Amazon invented a new and better way for people to shop online, Bill Me Later has created a new and better way for people to pay for purchases online.”

Before joining Bill Me Later, Marino was an EVP, Chief Credit Officer, and Chief Marketing Officer of consumer lending at First USA/Bank One.