Tag Archives: Guardian Media Group
Some Facebook Social Readers Start Dropping Rapidly

Some Facebook Social Readers are dropping at a rapid pace. Publications such as The Guardian UK and The Washington Post are seeing their social readers drop in traffic at a rapid pace because users are abandoning the tools. The Washington Post grew their social reader to almost 18 million users last month, but now they are at 9.2 million.
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Guardian.co.uk Lost $32.7 Million Since 2002

“There’s a crisis in the industry, and the Guardian is no more immune than anyone else, but it’s a myth that we’ve plouged lunatic sums into digital,” stated Guardian Media Group editor-in-chief Alan Rusbridger. The website Guardian.co.uk has lost £20 million ($32.7 million) since 2002 according to Rusbridger.
Rusbridger wrote the financial details about the Guardian in the form of a comment on an article written by Roy Greenslade titled Murdoch’s digital news cartel will not persuade people to pay for content.
Guardian News & Media Ltd. as a whole lost £26.4 ($43.2) million to £36.8 ($60.18) million between 2008 and 2009. In July 2008, Guardian News & Media agreed to buy out technology news blog paidContent for over $30 million.
Discussion: Tech Blogs Being Syndicated By Traditional Media Left & Right

[image credit:laffy4k]
Today BusinessWeek and GigaOM formed a syndication partnership. BW will be featuring content from Om Malik’s blog network every Monday. After hearing about this, I realized that traditional media companies need blogs like us to keep them looking cool & hip.
This hypothesis is apparent when Guardian Media, a British media company acquired paidContent for over $30 million last week. Another example is that the Washington Post inked deals with paidContent and TechCrunch to syndicate their content. Video blogger, Loren Feldman produces videos for CNET (now owned by CBS) on a regular basis. And then The New York Times bought out the Freakonomics blog in August 2007.
Are traditional media companies having a hard time finding talented journalists and bloggers themselves to provide the same unique content as us? Blogging isn’t rocket science. I’m just blogging to make money to power my own startup ideas, pay the office rent, and learn more about the industry. What are your thoughts? Why does traditional media need us?

