Pulse2 Technology and Social Media News » Hasbro Inc.

Hasbro Monopoly LIVE and Battleship LIVE Board Games Will Have Electronic Tower

Amit Chowdhry — Wed, 16 Feb 2011 21:04:22 +0000

Hasbro, Inc. (NASDAQ:HAS) has showcased two new games at the American International Toy Fair in New York City. “From the moment the tower is switched on, the tower comes to life. The game is fun, fast-paced, easy to play and incredibly engaging,” stated Hasbro CMO John Frascotti. “LIVE games offer the great face-to-face social play that everyone loves about board games while delivering a totally new, surprising and unique game experience.”

Monopoly LIVE will have a LIVE tower at the center of the game. The tower will identify movers, watch hand movements, track bank balances, and will have unexpected events throughout the game. Some of the unexpected events could include a cab ride to their favorite property, cashing in on a horse race, tax breaks, etc.

The electronic LIVE tower in Battleship LIVE will have a voice that provides direction and dtect ship placement. The tower will also have sounds of missiles flying through the air and water splashing after a ship sinks. There will also be unexpected events in this game such as typhoons or spy planes.

Hasbro Unveiling A Device For iOS Called My3D

Amit Chowdhry — Tue, 09 Nov 2010 15:24:27 +0000

Toy and action figure company Hasbro, Inc. (NYSE:HAS) is creating a new device for iOS that would let you view 3-D content on your iPhone, iPod Touch, or iPad. The device is called My3D and it will cost $30. Apple Inc. (NASDAQ:AAPL) worked closely with Hasbro on the development of the device. Sony, IMAX, and a TV network backed by Discovery helped produce content for the device as well. [MacRumors]

Matthias Wandel Invents Jenga Pistol

Amit Chowdhry — Wed, 18 Mar 2009 17:53:39 +0000

Jenga is one of Hasbro’s most popular games. You build a tower of blocks and each player takes turn removing one block from the tower. While this is a great game to play at parties, it can sometimes be a little too unexciting. That is until Matthias Wandel invented a Jenga pistol that shoots a block out using a rubberband as displayed in the image above.

The pistol hurls a wooden bolt forward inside the pistol powered by rubber bands. That is enough forward momentum to bold the Jenga block out in frontof the gun without causing the stack to collapse. Its too bad that the Jenga pistol isn’t up for sale. I would have loved to whip this thing out whenever someone challenged me to a game.

[via Woodgears/Neatorama]

Scrabulous Relaunches Under A New Facebook App Name Called Wordscraper

Amit Chowdhry — Thu, 31 Jul 2008 02:54:46 +0000

Pulse 2.0 commenter, Adam Rinkleff pointed out that Scrabulous has relaunched into a new game called Wordscraper. This news comes one day after the blogosphere reported that Scrabulous, an application created by Rajat Agarwalla and Jayant Aggarwalla, was shut-down.

Below is the description of the new game:

Welcome to Wordscraper. It’s the only game on Facebook that allows you to play the game the way you want to! With Wordscraper you can build your own board and try out whacky combinations with special high value squares.

The game is turn based, so you need not be online for very long periods. Plus, we also give you the option to store a board layout. This saves time when you want to play new games with the same layout.

So give it a try, you will love it. Don’t follow rules, make them!

The new game already has close to 200 daily active users. What will EA and Hasbro do about this game? Hopefully nothing.

Click here to add the new application.

Scrabulous S-H-U-T-S Down In North America

Amit Chowdhry — Tue, 29 Jul 2008 15:56:05 +0000

Hasbro, Inc. (NYSE:HAS) has beaten Scrabulous in a game of copyright takedown. Scrabulous was the first Scrabble game on Facebook. Then Hasbro created their own Scrabble application on Facebook and sued the founders of Scrabulous, Rajat Agarwalla and Jayant Aggarwalla. Hasbro told Facebook to remove Scrabulous under copyright law within the Digital Millenium Copyright Act (DMCA).

Scrabulous took themselves down in compliance with the lawsuit:
“Scrabulous is disabled for U.S. and Canadian users until further notice. If you would like to stay informed about developments in this matter, please click here.” The Scrabulous application is available on Facebook outside of North America. Scrabulous still seems to be working on Scrabulous.com.

Facebook spokesman, David Swain stated that the social networking company is not taking sides between the Hasbro and Scrabulous dispute. “We’re trying to maintain just being a neutral platform.”

Electronic Arts (NASDAQ:ERTS) created the Scrabble application for Hasbro.

Related Links:
1. Scrabulous.com
2. NYT
3. Mashable