NewsCred has raised $4 million in Series A funding led by FirstMark Capital. Lerer Ventures, AOL Ventures, Advancit Capital, FLOODGATE, and IA Ventures participated in this round of funding.

BillGuard has raised $10 million in Series B funding. Investors in this round includes Founders Fund, Innovation Endeavours, Bessemer, IA Ventures, Saul Klein, and Joe Lonsdale. The company previously raised $3 million in Series A this past February.

BankSimple has announced $10 million in funding led by IA Ventures and previous investor Shasta Ventures. This is BankSimple’s Series B round of funding. The company previously raised $3.1 million in their Series A round. The company’s seed investors include IA Ventures, First Round Capital, SV Angel, Village Ventures, etc. That is not the only thing that the company had announced. They also made some partnerships.

PlaceIQ is a mobile marketing company that takes photos of places shared on mobile phones and turn it into “unstructured disparate sources of geodata into actionable business intelligence.” The Boulder, Colorado based company has raised $1 million and was co-founded by Duncan McCall and Steve Milton. Investors in this round include IA Ventures, Social Leverage, Jim Pallota, Jerry Neumann, Stuart Davidson, and kbs+p Ventures. [AllThingsD]

BillGuard is a personal finance start-up website that has raised $3 million in funding from Bessemer Venture Partners, Chris Dixon, Ron Conway, IA Ventures, Howard Lindzon, and Yaron Galai. While in private beta, BillGuard is currently working on alerting people about hidden fees, billing errors, scams, and credit card fraud. BillGuard crowdsources the scams to alert you when a charge on your bill is flagged by anyone else using the service. Below is a video demo of the service:

Sulia is a website that finds and sorts influential Twitter users and groups them into categories. It is a good starting point for Twitter beginners. Sulia has raised $3.5 million in a round led by FirstMarket Capital. Other investors in this round include Village Ventures, IA Ventures, Founder Collective, and SV Angel. Sulia used to be known as TLists. [AllThingsD]

Metamarkets is a real-time data startup company that provides price data and analytics to global media companies.  The company launched in late 2009 and is working towards solving the problem behind ad price discovery on mobile and web platforms.  The company has raised $2.5 million from IA Ventures, Village Ventures, True Ventures, Founder Collective, Mike Maples, Stan Shuman, AOL Ventures, Josh Stylman, Jim Pallotta, Peter Hershberg, and Foursquare co-founder Dennis Crowley. IA Ventures led the round.