Old Spice Viral Video Campaign Is A Hit [VIDEO]
Amit Chowdhry | July 15, 2010 | 940 views | Add a CommentCategorized under Iain Tait, Isaiah Mustafa, Old Spice, Wieden+Kennedy

Earlier today several tech geeks, writers, and marketers got together in Portland, Oregon to create about 87 short YouTube videos about Old Spice in real time. Across all of these videos, there has been over 4 million views. The videos being created even featured responses to celebrity tweets in real-time.
