Illuminate Ventures Posts

BrightEdge Raises $42.8 Million In Fourth Round Of Funding

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BrightEdge is an SEO company that has a proven ROI.  Marketers are able to increase revenues from organic search in a measurable and predictable way through their platform.  BrightEdge has raised $42.8 million in their fourth round of funding as they provide big data analytics to marketing companies.  Insight Venture Partners led this round of funding.  Intel Capital, Battery Ventures, Altos Ventures, and Illuminate Ventures also participated in this round of funding.
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Influitive Raises $7.3 Million Series A

Influitive is an advocate marketing company that has raised $7.3 million in Series A funding.  Investors in this round include Hummer Winblad, Relay Ventures, Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolute.VC, Common Angels, and several angel investors.  Lars Leckie of Hummer Winblad and Alexa Baker of Relay Ventures will be joining the Influitive board of directors.  The company plans on using the funding to ramp up their marketing, sales, and services teams.

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