Tag Archives: IntoNow

Yahoo! Acquires IntoNow, “The Shazam of TV,” For Between $20-$30 Million

Posted on April 25, 2011 by Amit Chowdhry


Yahoo! Inc. (NASDAQ:YHOO) has acquired IntoNow for between $20-$30 million. IntoNow is like the “Shazam of TV.” IntoNow’s SoundPrint platform allows mobile app users to listen to a TV show and it will find a match within 4-12 seconds of listening to the audio. IntoNow will notify the user about the individual episode being watched.
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