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	<title>Pulse2 Technology and Social Media News &#187; Jay Penske</title>
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		<title>Jay Penske&#8217;s Mail.com Acquires Gadget Blog BoyGeniusReport</title>
		<link>http://pulse2.com/2010/04/27/jay-penskes-mail-com-acquires-gadget-blog-boygeniusreport/</link>
		<comments>http://pulse2.com/2010/04/27/jay-penskes-mail-com-acquires-gadget-blog-boygeniusreport/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 04:51:09 +0000</pubDate>
		<dc:creator>Amit Chowdhry</dc:creator>
				<category><![CDATA[pulse2]]></category>
		<category><![CDATA[BoyGeniusReport]]></category>
		<category><![CDATA[Federated Media]]></category>
		<category><![CDATA[Jay Penske]]></category>
		<category><![CDATA[Jonathan Geller]]></category>
		<category><![CDATA[Mail.com]]></category>
		<category><![CDATA[Roger Penske]]></category>

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		<description><![CDATA[Roger Penske&#8217;s son Jay Penske is a Michigan-born entrepreneur that went to high school at St. Mary&#8217;s Preparatory and went to Wharton business school at the University of Pennsylvania. He is currently the Chairman and CEO of Mail.com Media Corp &#8230; <a href="http://pulse2.com/2010/04/27/jay-penskes-mail-com-acquires-gadget-blog-boygeniusreport/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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Roger Penske&#8217;s son Jay Penske is a Michigan-born entrepreneur that went to high school at St. Mary&#8217;s Preparatory and went to Wharton business school at the University of Pennsylvania.  He is currently the Chairman and CEO of Mail.com Media Corp (MMC), a digital media and publishing company.  Mail.com owns websites such as Mail.com, Deadline.com, OnCars.com, MovieLine.com, MailTimes, Fan.com, and HollywoodLife.com.  Jay also founded a company that developed the firefly mobile phone for kids. Mail.com raised $35 million from Quadrangle Group in September 2008.<br />
<span id="more-30399"></span><br />
Penske has some form of interest in tech blogging because his company just acquired BoyGeniusReport.com, a website founded by former Engadget writer Jonathan Geller.  BoyGeniusReport.com is about 3.5 years old and averages about one million hits per month.  Geller is the sole owner of BGR and the deal was worth “multiple millions” according to AllThingsD.com who reached out to him for comment.  </p>
<p>The website employs three writers.  Geller never went to college &#8212; he dropped out of Greenwich High School in Greenwich, Connecticut and started blogging for Engadget at age 17.  He started BGR in 2006. BoyGeniusReport makes money through a partnership with Federated Media, but Penske will be replacing them with another ad provider.  [<a href="http://mediamemo.allthingsd.com/20100426/mobile-blogger-boy-genius-unmasked-acquired/">AllThingsD</a>]</p>
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		<title>Former Defamer Editors Joining Movieline</title>
		<link>http://pulse2.com/2009/04/15/former-defamer-editors-joining-movieline/</link>
		<comments>http://pulse2.com/2009/04/15/former-defamer-editors-joining-movieline/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 06:32:15 +0000</pubDate>
		<dc:creator>Amit Chowdhry</dc:creator>
				<category><![CDATA[pulse2]]></category>
		<category><![CDATA[Defamer]]></category>
		<category><![CDATA[Gawker Media]]></category>
		<category><![CDATA[Jay Penske]]></category>
		<category><![CDATA[Kyle Buchanan]]></category>
		<category><![CDATA[Mail.com]]></category>
		<category><![CDATA[Movieline]]></category>
		<category><![CDATA[S.T. VanAirsdale]]></category>
		<category><![CDATA[Seth Abramovitch]]></category>

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		<description><![CDATA[In late February, Defamer.com was rolled into Gawker.com.  This put Seth Abramovitch, Kyle Buchanan and S.T. VanAirsdale out of a job.  However they were given another opportunity in the form of blogging once again for Movieline.com.  Movieline was originally a &#8230; <a href="http://pulse2.com/2009/04/15/former-defamer-editors-joining-movieline/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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In late February, Defamer.com was <a href="http://pulse2.com/2009/02/22/defamer-emulates-valleywags-fate-folds-into-gawker/">rolled into Gawker.com</a>.  This put Seth Abramovitch, Kyle Buchanan and S.T. VanAirsdale out of a job.  However they were given another opportunity in the form of blogging once again for <a href="http://www.MovieLine.com">Movieline.com</a>.  Movieline was originally a magazine that started in 1989 and was stringing along for a couple of years.  Jane Fonda was on the first cover of the magazine.  Jay Penske, the son of automobile racing team and Penske Corporation founder Roger Penske set-up the revamping of Movieline.  Movieline will be part of Mail.com, the company that was relaunched by Penske and <a href="http://pulse2.com/2008/10/22/quadrangle-capital-wi-harper-group-and-novel-tmt-ventures-delivers-35-million-to-mailcom/">raised $35 million in funding last year</a>.</p>
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