Pulse2 Technology and Social Media News » Jeff Levick

AOL Makes More Changes in Corporate Lineup

Riley Kennysmith — Tue, 26 Jul 2011 16:23:56 +0000

AOL announced yesterday that the company’s ad chief Jeff Levick is stepping down, with Ned Brody stepping up as Chief Revenue Officer and President of AOL Advertising. Jeff Levick only held the position for two years, and the changes in the organization follow declining advertising revenues. Lauren Hurvitz (head of PR) and Kathy Andreasen (head of HR) are also leaving the company, while five new general managers have been announced: Chris Grosso for AOL.com, Brian Kaminsky for Huffington Post, Kerry Trainor for Entertainment, Jay Kirsch for Marketplace and Heather Harde for Tech. [TechCrunch]

Huffington Post To Have Much Bigger Ads As Part Of “Project Devil”

Amit Chowdhry — Thu, 24 Feb 2011 21:43:48 +0000

AOL is starting to roll out “Project Devil.” Project Devil is an initiative where larger ad formats will be delivered across websites for providing higher ad rates. After the $315 million acquisition deal with The Huffington Post closes, Project Devil ads will be integrated into that website. “This is the future of what display is heading toward,” stated AOL president of global advertising and strategy Jeff Levick. “People buy Vogue because they want to read the ads as much as the content. That’s exactly what we want to do.” [AdAge]

AOL CEO Tim Armstrong Lays Off COO Kim Partoll and SVP John Kannapell

Amit Chowdhry — Wed, 16 Sep 2009 05:09:20 +0000

AOL CEO Tim Armstrong has fired two major executives recently. Armstrong fired COO Kim Partoll and SVP of search and local media John Kannapell. Armstrong is preparing to spin AOL off from Time Warner as a public company again. People within the organization said that they are not planning on replacing the two anytime soon either.

Partoll was responsible for AOL’s mobile initiatives which will now be delegated to new hire Brad Garlinghouse. Kannapell’s job will be given to Jeff Levick.

RR Donnelley Invests $4.4 Million In Helium

Amit Chowdhry — Wed, 02 Sep 2009 12:01:50 +0000

RR Donnelley is a media communications company that has just invested $4.4 million in Helium. Helium is a citizen journalism and digital content that focuses on a range of topics from arts & humanities to travel.

The financial terms were undisclosed and CEO Mark Ranalli confirmed the investment. Last October, Helium raised over $17 million in a first round of funding from Signature Capital. Helium board members include Jeff Levick and Steve Pogorzelski.

Helium has built a freelance writing community where publishers can post assignments on a per-article basis or share ad revenue. Helium was founded in 2006 and has over 1.25 million articles.

AOL Hires Jeff Levick As New President Of Global Advertising

Amit Chowdhry — Thu, 30 Apr 2009 20:14:14 +0000

[Jeff Levick]

AOL has hired Jeff Levick, a former executive at Google. Levick will become the president of global advertising and strategy, who will directly report to new AOL CEO Tim Armstrong. Armstrong himself was Google’s former North America ad sales head a couple of months ago.

“This is a perfect time to join AOL and I firmly believe that AOL’s best days are ahead of it,” stated Levick. “The company has one of the largest and most engaged audiences on the Web, some of the best advertising technology in the business, and a powerful third-party network. There is great opportunity here for us to capture.”

Greg Coleman was replaced by Levick. The reason why he was let go is unknown. Coleman joined AOL in February 2009. That he was at AOL for less than 3 months! Coleman was an advertising head at Yahoo! before AOL.