“Search engines are great for finding information, but we think you also need a search engine that is perfect for when you want to buy something online.”
-Jellyfish’s homepage.

Not too long ago Yahoo! announced a redesign for their search engine and now I discovered that Microsoft acquired Jellyfish, a search engine that encourages consumerism. Jellyfish is based in Madison, Wisconsin. Jellyfish will most likely be integrated into the e-commerce features of Windows Live Search.

There’s also a social networking component of Jellyfish. The homepage displays a list of other shoppers that are online. And over 1,000 stores are accounted for under Jellyfish’s search results including Circuit City, Target, Home Depot and Barnes & Noble.

(more…)