Tag Archives: John Battelle
Did VCs Avoid Pebble Watch Because Of Fear From Apple?
Pebble Technology has been one of the most successful projects on Kickstarter by raising over $7 million with 17 days left. Pebble Technology founders attempted to contact venture capitalists, but none of them really responded receptively to their ideas. This is why they turned to Kickstarter. Why were VCs not interested? Federated Media founder and Wired founding editor John Battelle has a theory.
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Categories Apple Inc., John Battelle, Pebble Technology
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Web 2.0 Summit Conference Is On Hiatus This Year
The Web 2.0 Summit conference is on hiatus this year according to a blog post by John Battelle. Battelle is finding it difficult to manage the programming on the stage and write a book while creating a pitch-perfect onstage program.
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Categories John Battelle, Web 2.0 Summit
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Adobe CEO Shantanu Narayen: “Let The Games Begin”
Adobe CEO Shantanu Narayen took the stage at the Web 2.0 Summit conference earlier this week for an interview with John Battelle. The theme of the conference is “points of control” and he said that this statement describes what is happening between Adobe and Apple: “There’s a war happening for developers.”
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Super Bowl Ad Leads To 50% Traffic Jump For Hulu
John Battelle of Federated Media recently interviewed Jason Kilar, CEO of Hulu. Hulu is a joint venture between NBC and FOX. Jason Kilar is an Amazon.com veteran. Battelle asked Jason how effective the ad on the Super Bowl advertisement for Hulu was. It turns out that it was very much worth it.
Although Jason did not answer directly, Battelle was able to obtain a number from a different source. It turns out that Hulu’s traffic jumped by 50%. Considering that about 100 million people tune into the Super Bowl in the U.S., it is no surprise that Hulu’s traffic would see a sudden jump.
[via BI]
Categories Hulu, Jason Kilar, John Battelle, NBC
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Federated Media Explores “Conversational Marketing,” Cuts Traditional Ad Staff, Expanding Strategic Programs
Federated Media has built their reputation for providing blogs and other content websites with high CPM display advertisements. However they have lost several partners through acquisitions or by others leaving voluntarily. Ars Technica was with FM before they got bought out by Wired. GigaOm switched from FM to IDG. And Microsoft even poached an advertising deal with Digg.
In June 2007, Federated Media took some heat for making bloggers recite a Microsoft slogan in several conversational campaigns. Valleywag exploited the bloggers for doing this. Founder of Federated Media John Battelle wrote that he wished all of the blog authors disclosed that they had a relationship with the advertisers. TechCrunch author Michael Arrington wrote that FM Publishing threw bloggers under the bus for writing that statement.
Ever since those times, the U.S. economy has been in a struggling economic state which led FM Publishing to question their current marketing practices. Basically FM Publishing wants to displaying more engaging advertisements rather than just display ads. Even though they are cutting some staff, FM Publishing will be expanding the Strategic Programs and Major Accounts divisions.
[via FM Blog]
Categories Federated Media, John Battelle
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