Knewton is an online test preparation startup company that has received $12.5 million in funding from FirstMark Capital. The company was founded by Jose Ferreira. Knewton’s business strategy is to apply web techniques for preparing people that have to take tests such as the MCAT, LSAT, and GMAT. They are offering ways for people to prepare for exams in a way that could be faster than traditional companies such as The Princeton Review or Kaplan.