Pulse2 Technology and Social Media News » Kraft Foods http://pulse2.com Sun, 27 May 2012 19:13:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Li’l Wayne Attempting To Win Guinness World Record For Facebook Likes http://pulse2.com/2011/02/15/lil-wayne-attempting-to-win-guinness-world-record-for-facebook-likes/ http://pulse2.com/2011/02/15/lil-wayne-attempting-to-win-guinness-world-record-for-facebook-likes/#comments Tue, 15 Feb 2011 23:55:36 +0000 Amit Chowdhry http://pulse2.com/?p=43817 Continue reading →]]>
Rapper Li’l Wayne is attempting to set a Guinness World Record for Facebook the most Facebook “likes” in 24 hours. Currently Li’l Wayne has 20 million Facebook fans and he is attempting to beat Oreo at the record. Oreo is running a similar record contest and Li’l Wayne smoked right past them. Oreo registered with the Guinness World Records, but it is unclear whether Li’l Wayne did too. “I want people to think ‘Bieber, Gaga and Lil Wayne.’ The traffic we do is ridiculous and no one really knows,” stated Li’l Wayne’s digital manager Mazy Kazerooni. [Mashable]

]]> http://pulse2.com/2011/02/15/lil-wayne-attempting-to-win-guinness-world-record-for-facebook-likes/feed/ 0 Kraft Foods Launches Social Network, uPumpItUp With Mandy Moore As Spokesperson http://pulse2.com/2008/02/19/kraft-foods-launches-social-network-upumpitup-with-mandy-moore-as-spokesperson/ http://pulse2.com/2008/02/19/kraft-foods-launches-social-network-upumpitup-with-mandy-moore-as-spokesperson/#comments Tue, 19 Feb 2008 11:12:33 +0000 Amit Chowdhry http://pulse2.com/2008/02/19/kraft-foods-launches-social-network-upumpitup-with-mandy-moore-as-spokesperson/ Continue reading →]]> uPumpItUp Screen Shot 1
Kraft Foods (NYSE:KFT), the Northfield, Ill.-based food and beverage company that owns brands like Crystal Light, Chips Ahoy!, Hand-Snacks, Jell-O, Kool-Aid (ohhh yeahhhh!), etc. started their own social network called uPumpItUp.  The site is chaired by pop singer and actress, Mandy Moore.

uPumpItUp’s objective is to help women balance their lives.

“We all struggle with finding time for ourselves between family and friends and work and all those other obligations and we neglect ourselves,” stated Moore.  “Having that sense of balance in life between personal and all that other stuff is kind of essential to leading a happy life,” said Moore.

Registering for the site is easy.  Below is a screen shot:
uPumpItUp Screen Shot 1
There are four main features: Express Your Unique Style (fashion), Connect With Others (networking), Get Inspired (health), and Explore Your World (talents/adventure).

Mandy Moore isn’t the first pop star to start her own social network.  Last November, Kylie Minogue started a social network for her fans.

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