Influitive is an advocate marketing company that has raised $7.3 million in Series A funding. Investors in this round include Hummer Winblad, Relay Ventures, Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolute.VC, Common Angels, and several angel investors. Lars Leckie of Hummer Winblad and Alexa Baker of Relay Ventures will be joining the Influitive board of directors. The company plans on using the funding to ramp up their marketing, sales, and services teams.
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Kiip is an in-game advertising company that has announced $4 million in Series A funding in a round that is led by Hummer Winblad Venture Partners, Crosslink Capital, and True Ventures. Kiip has not revealed how they plan on using the funding. They plan on using the funding to “bridge the gap between mobile advertising and mobile gaming.” Hummer Winblad partner Lars Leckie will be joining the board of directors at Kiip. Kiip has hired former director of sales at Digg Chris Kobran as VP of sales and former EA Mobile employee Dan Silberberger as VP of business development. [Vator TV]