Pulse2 Technology and Social Media News » Lijit

Federated Media Acquires Lijit

Amit Chowdhry — Tue, 04 Oct 2011 17:36:52 +0000

Federated Media Publishing is a media and publishing company that connects brand marketers with content publishers. Federated Media was founded by John Battelle, one of the original founders of Wired Magazine. Federated Media has acquired Lijit Networks, an online advertising provider and analytics company.

The price for Lijit was undisclosed. Lijit was founded in 2006 and raised closed to $29 million in venture capital funding. Federated Media CEO Deanna Brown said that the buy-out will enable them to provide more offerings to their clients. “I am excited we can give both publishers and advertisers more tools for engagement and monetization,” said Brown. Lijit CEO Todd Vernon will become EVP of technology at Federated Media.

Blog Advertising Company Lijit Raises $10 Million

Amit Chowdhry — Wed, 20 Apr 2011 18:56:31 +0000

Lijit Networks is an ad company that power third party advertising services for publishers and offers a complementary search tool widget. The company has recently raised $10 million in funding.

This funding round is taking place less than one year after they raised $6 million in a fourth round of funding. Since launching in 2006, Lijit raised $27 million in total funding. This round was invested by Highway 12 Ventures, Foundry Group, Boulder Ventures, and High Country Ventures.

Lijit’s ad service platform has grown 74% since Q4. They have 17,000 websites in their network that have a combined 1.5 billion pageviews per month with around 106 million unique visitors per month.

Disclosure: Lijit is an provider for Pulse2.com.

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Lijit Networks Of Sites Hit One Billion Monthly Pageviews

Amit Chowdhry — Thu, 13 Jan 2011 21:21:23 +0000

Lijit Networks is a company that designs custom site search and engagement tools. Lijit also serves ads on publisher websites, including ads that go on the sidebar of Pulse2.com. Lijit’s network of websites have hit a major milestone: one billion monthly pageviews including 90 million monthly unique visitors across 15,000 websites. Of this number, about 2,000 websites were added on the Lijit network in Q4. Below is the full press release:

Lijit Networks Exceeds One Billion Monthly Pageviews

53% Month-over-Month Growth in Publisher Revenue Signifies the Transformation of Lijit into a Publisher Platform for Mid- and Long-Tail Publishers

BOULDER, Colo., Jan. 11, 2011 /PRNewswire/ — Lijit Networks, Inc., the leader in custom site search and engagement tools for online publishers, today announced one billion monthly pageviews within the Lijit Network, including 90 million monthly uniques and active placement on over 15,000 sites. Reaching one billion monthly pageviews represents a 240% increase in pageviews since January 2010.

The rapid adoption of Lijit’s advertising services, site search, and other reader-engagement components has fueled Lijit’s growth over the past year. In Q4 alone Lijit added over 2,000 sites to its network and delivered two billion ad impressions, a 50% growth over the previous quarter.

“This milestone signifies Lijit’s transformation to a publisher platform – a milestone we envisioned since the beginning of 2010,” said Todd Vernon, CEO and founder of Lijit Networks. “As a trusted partner, our goal is to help publishers attract, retain and monetize audiences. We are ecstatic that this vision has become a reality through mass adoption of our platform.”

Lijit provides publishers with site search, actionable reader-intent statistics, and advertising services that help better engage and understand an audience of visitors. Lijit delivers the highest CPMs and greatest fill rates possible by working with over 35 industry-leading ad partners (DSPs, ad exchanges and optimizers) to aggregate site search and other audience data with unique placements on publisher sites. Lijit’s advertising services are easy to implement, with no contracts or exclusivity requirements and publisher payouts consistently exceeding industry averages. For additional information on Lijit’s advertising services, visit http://www.lijit.com/help/pub-ad-faq#_Toc249171345.

“Lijit makes it easy for publishers in the mid- and long-tail to make money off of display advertising,” said Carrie Isaac, owner of Springs Bargains. “Their ads are simple to install, easy-to-use and virtually maintenance-free. If you have questions, their support team is always available to help.”

About Lijit Networks, Inc.
By helping publishers engage and understand their readers, Lijit has created a trusted publisher network – including more than 15,000 sites, one billion page views per month, and 90 million unique visitors – that advertisers and brands leverage to build relationships with their target audience. Lijit’s innovative site search and content discovery tools collect and report on reader intent, behavior, demographics, and other actionable insights. The data is used to build custom integrated advertising campaigns that leverage social media and authentic content to encourage interaction, increase brand awareness and deliver intent to purchase. Learn more at www.lijit.com.
Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

Lijit Brings In $7.1 Million Series C

Amit Chowdhry — Wed, 13 Aug 2008 16:54:55 +0000

Lijit is a company that develops search applications for bloggers and other publisher networks. Lijit recently raised $7.1 million in Series C from the Foundry Group, Boulder Ventures, and High Country Venture. Lijit has raised over $10 million thus far. With this new round of funding, Lijit plans on building an search-powered advertising network.

Lijit provides bloggers and publishers a social search engine that looks at the content that is popular and provides analytics for it. Lijit’s search engine states that they can increase page views by 5% or more. Here is an example of Lijit being used.

Another example of how Lijit can be used is if you write a technology blog. Suppose that one of your readers searches for Live.com on your Lijit search engine. They will find results about blog posts that you wrote regarding Live.com and find some of the bookmarks you have put together.

Lijit is currently using Google AdSense, but their advertising network will allow publishers to choose their own advertising inventory.

Related Link:
1. Mashable