Like.com, the visual search engine started by Munjal Shah, Burak Gokturk, and Azhar Khan has raised a substantial round of funding.  Like.com raised $32 million in Series C from Menlo Ventures, Crosslink Capital, BlueRun Ventures, and Leapfrog Ventures.  Through this round of funding, Prazan Vazirani from Menlo Ventures joined the Like.com Board of Directors.

Through this round of funding, Like.com is believed to be above a $100 million valuation.  Employees that have shares in the company also had the opportunity to sell shares through the funding process as well.  Like.com launched in November 2006 and their strongest service is matching goods that are displayed in a picture.

Like.com made about $1 million in revenue in about one year.  Now they are making about $20 million.  And they are planning to launch a UK version of the site.  The company also created an iPhone application called LikeThis that allows phone users to take a picture of an item and find similar items for sale.

A few months ago, Like.com started placing ads on Facebook that matched fashion products that linked to a user’s profile picture.  For example, if I was wearing Oakley sunglasses on my profile picture, the ad will appear alongside with sunglasses that look very similar.

LikeThis is also available on the Like.com website for testing.  To test it out, I uploaded a picture from Entourage.  Then I highlighted the shoes of the guy in the green shirt (center).  After uploading, Like.com will ask you which attributes are most important to you between Color, Shape, Pattern, or all three equally.  I selected all three are equally important to me.  Like.com asked for my e-mail to let me know when they are done analyzing the photo.

Once I get an e-mail back, I’ll let you know how accurate the results are.  Look for an update on this post.

Update: Below are the results

Like.com is a visual search engine with a focus on shopping and consumption.  According to VentureBeat founder, Matt Marshall, Like.com will be preparing to raise double digit funding within the next two weeks.  The round of funding, provided by Menlo Ventures, will complement Like’s revenue success.

Like.com allows users to search for consumer products by specific details, colors, and find goods worn by celebrities.  Like is working on a technology that allows users to upload photos and find similar goods.  When consumers click through the goods on the search engine and buys it from retailers, Like.com shares the revenue.  Like.com’s revenue is rumored to be close to $20 million.

To date, Like.com’s total funding is roughly $19.5 million, provided by Bay Partners, BlueRun Ventures and Leapfrog Ventures.  Like.com is a spin-off from Riya.com.  Riya.com was founded by Munjal Shah in 2004.  Riya was rumored to be courted for an acquisition by Google 3 years ago for roughly $40 mill [GigaOM].

Related Links:
1. Like.com
2. Riya.com

Like.com is a shopping search engine that recently raised $3.3 million. Like also enables users to find consumer goods by identifying them through pictures. Investors of Like.com include Venture Partners, Bay Partners, and Leapfrog Ventures. The original name of the compan y was Riya.com and it previously raised $19 million.

Like.com has receives about 3 million unique visitors per month including many hits from AdWords. Like.com used to be called Riya and back then it focused on recognizing people in pictures. Once the company realized that this model was not useful for making much money, it made the switch. Like.com uses a technology dubbed and trademarked, Likeness Technology.

Likeness Technology’s key features include:
1.) Likeness Search - search by image, not text
2.) Like Detail - finds items that have specific features (buckles, straps, etc.)
3.) Like Color - find color variants
4.) Like Celebrity - Finding clothing and accessories that celebrities wear
5.) Like Upload - upload your own snapshots and items to find similar products (coming soon)

The company previously raised $19 million.

Under MSN Movies, there is currently an extraordinary advertisement for Kohl’s Corporation (NYSE:KSS). As the advertisement is playing a small green icon will appear which indicates that there is a built-in video hyperlink (VHL) in that portion. So if you see a dress that a woman is wearing, simply click on the dress and it will direct you to that item on Kohls.com.

VHL advertising was developed by the Microsoft adCenter Labs and the technology requires users to have Adobe Flash or ActiveX installed. “Video hyperlink ads are a milestone for Microsoft adCenter Labs. As the first stand-alone product from Microsoft adCenter Labs, video hyperlink ads symbolize Microsoft’s promise to innovate and advance the entire industry to new levels,” stated a Microsoft spokesperson.

You will notice in the below screen shot that the dress in the advertisement vide on the left matches the shopping cart option on the right. After you click on all of the items in the commercial that you like, you can check them out by clicking “Buy Now At Kohls.com.”

This concept seems to be a mash-up of YouTube videos and Riya’s Like.com.