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	<title>Pulse2 Technology and Social Media News &#187; Live Earth</title>
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		<title>MSN: 10 Million Earth-Shattering Simultaneous Views</title>
		<link>http://pulse2.com/2007/07/09/msn-10-million-earth-shattering-simultaneous-views/</link>
		<comments>http://pulse2.com/2007/07/09/msn-10-million-earth-shattering-simultaneous-views/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 00:42:46 +0000</pubDate>
		<dc:creator>Amit Chowdhry</dc:creator>
				<category><![CDATA[Live Earth]]></category>
		<category><![CDATA[Microsoft Corporation]]></category>
		<category><![CDATA[MSN]]></category>

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		<description><![CDATA[Over the past weekend, several companies including MSNBC, Esurance, MSN, and The Absolut Spirits Company, teamed up to host Live Earth, a concert starring some of the big names in music. MSN enabled anyone with access to the Internet to &#8230; <a href="http://pulse2.com/2007/07/09/msn-10-million-earth-shattering-simultaneous-views/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://mediaserver.pulse2.com/uploads/2007/07/liveearth_logo.png" alt="Live Earth on MSN Logo" /><br />
Over the past weekend, several companies including MSNBC, Esurance, MSN, and The Absolut Spirits Company, teamed up to host Live Earth, a concert starring some of the big names in music.  MSN enabled anyone with access to the Internet to watch the concert streaming&#8230; well&#8230; Live.</p>
<p>Footage from the event is still available at http://LiveEarth.MSN.com<sup>[<a href="http://LiveEarth.MSN.com"><strong>1</strong></a>]</sup>.  At a certain point on the day of the concert, 10 million viewers watched the footage simultaneously on MSN.  The previous record holder was AOL, the company that streamed 2005&#8242;s Live 8 concert.</p>
<p>Some of the featured artists performing in the concert included Madonna, Metallica, Beastie Boys, Crowded House, Sarah Brightman, Snoop Dogg, Genesis, Black Eyed Peas, Duran Duran, etc<sup>[<a href="http://news.yahoo.com/s/nf/20070709/tc_nf/53669;_ylt=ApNQDRFEgL9p16wPetB6BxUjtBAF"><strong>2</strong></a>]</sup>.  The event was also supported by various climate groups and former U.S. Vice President, Al Gore.  Al Gore recently starred in a movie called An Inconvenient Truth which was directed by Davis Guggenheim.  An Inconvenient Truth focuses on Al Gore&#8217;s plight in bringing attention to global warming.</p>
<p>Al Gore also recently wrote a book called The Assault on Reason.  There is an interesting-to-read portion of the book dedication available on Amazon.com<sup>[<a href="http://www.amazon.com/Assault-Reason-Al-Gore/dp/1594201226"><strong>3</strong></a>]</sup>.</p>
<p>[1] MSN Live Earth<br />
[2] NewsFactor.com:Â  Live Earth Sets Internet Video Streaming Record (via Yahoo! News)<br />
[3] Amazon.com: The Assault on Reason (Hardcover)</p>
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