Livefyre is a real-time content marketing and engagement platform that has raised $47 million in funding from Adobe, Greycroft Partners, Cue Ball, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners. This round includes a $32 million Series D round and a $15 million Series C2 round.
“We’re excited to have Adobe and Salesforce Ventures as investors as we continue to build technology to address the emerging content and community needs of brands and publishers,” said Livefyre founder and CEO Jordan Kretchmer in a statement. “Livefyre’s mission has always been to help our customers drive online conversations and community around content. Over time, we have evolved the platform to include vital functionality that enables marketers to not only engage but grow their audiences through the management, discovery, and amplification of user-generated content.”
Livefyre is currently the only content management platform built for user-generated content. With this round of funding, Livefyre will be investing in strategic growth areas such as R&D, sales and marketing expansion, and international market growth.
And Livefyre Studio’s puts billions of pieces of content at the fingertips of marketers and enables them to integrate it into their own digital marketing assets. This helps increase traffic and user engagement along with revenue.
Over 1,500 leading brands are working with Livefyre on this technology such as AOL, Bravo, CBS, Cox Media Group, Dow Jones, Mashable, NASCAR, and Showtime. In September 2013, Livefyre acquired Storify followed by Realtidbits a few months later.
