Influitive is a B2B marketing company that enables brands to recruit and mobilize a team of influential advocates. Advocate marketing puts the customer at the center of your marketing efforts and could even potentially get them to outsell your best sales rep by offering the buyer a better experience. I talked to Mark Organ about Influitive and between the time I scheduled the call and actually interviewed him, Oracle Corporation bought a company that Organ co-founded for $871 million named Eloqua.
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Influitive is an advocate marketing company that has raised $7.3 million in Series A funding. Investors in this round include Hummer Winblad, Relay Ventures, Lightspeed Venture Partners, New Enterprise Associates, Illuminate Ventures, Resolute.VC, Common Angels, and several angel investors. Lars Leckie of Hummer Winblad and Alexa Baker of Relay Ventures will be joining the Influitive board of directors. The company plans on using the funding to ramp up their marketing, sales, and services teams.