Twitter launched a new user interface earlier this week and to help promote it, they created a video advertisement. The advertisement has a creative story and a calming soon in the background. Best of all, it was created in house without the help of a big advertising agency and costed less than $3,000. The video surpassed 1 million views on YouTube on the first day. The 2 minute ad follows the life of a Twitter user as he prepares for a romantic date.