Pulse2 Technology and Social Media News » Martin Nisenholtz http://pulse2.com Sun, 27 May 2012 19:13:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Twitter Drives 10% Of The New York Times Website Traffic http://pulse2.com/2009/09/21/twitter-drives-10-of-the-new-york-times-website-traffic/ http://pulse2.com/2009/09/21/twitter-drives-10-of-the-new-york-times-website-traffic/#comments Tue, 22 Sep 2009 03:56:02 +0000 Amit Chowdhry http://pulse2.com/?p=20632 Continue reading →]]> Picture 2
Martin Nisenholtz, the SVP of Digital Operations at The New York Times Company was speaking at the OMMA Global conference in New York City. Nisenholtz revealed that Twitter drives 10% of The New York Times’ traffic. The New York Times Twitter account has 1.8 million followers thus far and the number is growing at a rapid pace. This is “up from 0 a year ago,” according to Nisenholtz.

The interesting part about the traffic that The New York Times is getting from Twitter is that the micro-blogging company is not getting any money out of it. Twitter doesn’t have a revenue model as of right now. But given how much major news agencies are relying on the micro-blogging service, the company could eventually take advantage of their situation. Dave Morgan of Simul Media revealed the quote from Nisenholtz as shown in the above screen shot.

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