Focused Labs is a social media marketing services company that is being rebranded as GraphEffect. The company has raised $2 million in funding from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, Matt Coffin, and Stephano Kim. GraphEffect is a part of the Facebook Advertising API beta program. They help companies and brand agencies increase the number of “Likes” and helps acquire new customers through social media. GraphEffect was co-founded by Clark Landry and James Borow.

FamilyFinds.com is a daily promotions website that works with local merchants to provide discounts in a model that is similar to Groupon. FamilyFinds.com is led by former LowerMyBills.com founder Matt Coffin and they have raised $5.75 million from Split Rock Partners. FamilyFinds.com used to be known as DailyD. [soCalTech]

DailyD is a daily local deals website that is based in Santa Monica, California. DailyD has raised $5 million in funding according to a regulatory filing. DailyD was founded by LowerMyBills founder Matt Coffin. Although the funding company was not listed in the filing, Jim Simons of Split Rock Partners is listed as a board member.

Ad.ly is known for being a Twitter advertising company. Ad.ly has raised $5 million in funding from GRP Partners, Greycroft Partners, and Matt Coffin. Arnie Gullov-Singh has also been hired as the new CEO of the company. Arnie was previously the EVP of product, technology, and operations at the Fox Audience Network. [TechCrunch]