Tag Archives: Mercedes-Benz

Mercedes-Benz Uses Invisible Car To Promote F-Cell Vehicles [VIDEO]


Mercedes-Benz installed some LEDs across one side of a vehicle and mounted a video-shooting Canon 5D Mark II digital SLR camera on the side, which makes the car look “invisible.” Essentially people looking at the car would see themselves because of the mirror effect. Mercedes did this campaign to emphasize that its F-Cell vehicle has no emissions, which makes it “invisible” to the environment. Check out the video above of the invisible Mercedes car. [Mashable]

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Google SVP Of Engineering Vic Gundotra Does A Mercedes Commercial [VIDEO]


Google SVP of Engineering Vic Gundotra is best known for leading the development of the Google+ social network. Now he is the star of a Mercedes Benz commercial. In this ad he talks about how lucky he is that his S63 AMG automatically detected a car in front of him that was not moving. While Gundotra was distracted, he realized that it was almost too late to stop, but his car saved him.

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Auto News Roundup: Barry Levinson Threatens Ford Over Twitter, Toyota’s New Motto, Charlie Sheen’s Mercedes, GM Donates To Haiti and Builds A Robot With NASA

Here is the end of the week auto news roundup. The stories include Barry Levinson threatening to sue Ford over Twitter, Toyota’s new “unofficial” motto, a story about Charlie Sheen’s Mercedes, and an update with General Motors.

Barry Levinson Threatens Ford Over Twitter



Using the hands free SYNC system, you will be able to update and receive tweets in the near future. However The Law Offices of Barry Levinson is getting ready to sue Ford Motor Company for that reason. Below is a portion of a press release that he sent out [TheTruthAboutCars]:

Ford’s development of technology to facilitate driver computer use runs counter to the national trend, which sees authorities cracking down on distracted driving… Ford defends its Twitter technology, claiming to be making existing driver behaviors safer. But Ford’s assertion may not hold up to scrutiny. The 2006 driver distraction study found that talking and listening to conversation via cell phone was as likely to cause a crash as dialing a cell phone; if this seemingly apt analogy for the distinction between typing on a computer and talking into one holds up, it would undermine Ford’s justification for installing Twitter technology in cars.

Toyota’s New Motto…


This picture was a hit on Digg. Toyota: Moving Forward Even When You Don’t Want To.

Charlie Sheen’s Mercedes


Charlie Sheen’s Mercedes was found at the bottom of a cliff around Mulholland Drive. Apparently Sheen left the keys in his Mercedes and the garage open. Sheen was notified about the car from a Mercedes rep. [Jalopnik]

GM Donates To Haiti and Builds A Robot With NASA


The General Motors Foundation has donated 30 GMC Sierra pick up trucks as part of the Haitian relief effort. The pick up trucks will arrive in Haiti around mid-February with additional supplies like tarp and tents. The GM Foundation also donated $100,000 along with $250,000 from the auctioning of a limited edition Chevy Corvette at the Barrett-Jackson Collector Car Auction [eGMcartech].

General Motors and NASA have partnered to develop a robot called the Robonaut 2 (R2). “The partnership’s vision is to explore advanced robots working together in harmony with people, building better, higher quality vehicles in a safer, more competitive manufacturing environment,” stated GM VP for global research and development Alan Taub.

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Mercedes Is Testing Automatic Red Light Braking System


Let’s say that you are accelerating way too fast towards a red light and you’re foot is still on the gas, this new Mercedes prototype sends the driver two warning signals to slow down and stop. If the driver is still distracted after the two warnings, the seat belts tighten and the car automatically stops. This is a project being conducted at the Mercedes research and development center in Palo Alto, California. When being interviewed, Mercedes R&D employee Gordon Peredo said that he expects this type of feature to be available in the real world sometime in the next decade.

Smart intersections communicate with the car to indicate when the light is red. In order for the technology to be fully rolled out, every intersection in America would need to upgrade to smart intersection status. And another problem is that the police would make less money too.

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