According to an eighteen month study by German independent testing company AV-Test, the Microsoft Bing search engine returned five times more links to malicious websites than Google. Even though Microsoft works hard on suppressing malicious content from entering their search crawler, many malware-infested websites appear in the top results.
Qwiki is a startup is known for making reference materials into interactive videos. Qwiki has partnered with Microsoft to integrate their videos into Bing search results. This deal has been worked on for over a year according to Qwiki CEO Doug Imbruce.
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Microsoft has announced a new major redesign of Bing.com. A new Sidebar is being added to Bing search that shows your contacts and activity from social networks including Facebook, Twitter, and Google+. Google was heavily criticized for integrating Google+ into search results and not offering information from other social networks. Google did not sign any business deals with Twitter and Facebook to offer data from those social networks. Google used to have a deal with Twitter, but that contract expired. Microsoft renewed their contract with Twitter. The social Sidebar on Bing.com will show relevant search results. Like if you search for the Taj Mahal on Bing, you might see a picture of your Facebook friend visiting the Taj Mahal. Bing will also be adding data from LinkedIn, Foursquare, and Skype to the Sidebar this summer.
Microsoft Principal Group Program Manager Sally Salas wrote a blog post about how Bing has changed around their search results pages. Bing has removed unnecessary distractions and built a de-cluttered experience to help you find results faster. The “left rail” has been removed and the header has been minimized. All of the result annotations and social data is consistent in one spot now to make the page easier to use. As a result of the design, load time is faster and relevance has been improved under the hood. To make a comparison, above is the new design and below is the old design
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Google and Mozilla have struck a search deal for another three years. Google will be paying a little bit under $300 million to renew the deal. This is a huge jump from a previous arrangement that Google had with Mozilla. Google had to outbid other companies like Microsoft and Yahoo! for the search deal. The $900 million agreement is the minimum revenue guarantee for delivering search queries that will be garnered by consumers using Firefox.
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Microsoft Corporation (NASDAQ:MSFT) has created a new mobile map browsing feature to Bing.com. This will make it easy to find your favorite retail stores in a mall. I often times find myself visiting malls in random places, so having this feature accessible on my mobile device would make my life easier.
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Microsoft Corporation (NASDAQ:MSFT) has a close-knit relationship with Facebook. In October 2007, Microsoft invested $240 million into Facebook for 1.6% in equity. Now Bing users will see search results that are influenced by Facebook friends. If you find a website on Bing that your Facebook friends like, then you will see a widget that indicates a thumbs up next to it.
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It wasn’t too long ago when Microsoft Corporation (NASDAQ:MSFT) was dangling a $44 billion acquisition offer for Yahoo! Inc. (NASDAQ:YHOO). After Yahoo! strutted away, Microsoft decided to revamp their own search engine and named it Bing.com. This past week, Bing.com surpassed Yahoo!’s market. In Charlie Sheen words, Microsoft is #winning. Google remains on top at number one with a 90 percent market share.
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