Mike Dudas Posts

Google Acquires Incentive Targeting

Google has acquired a coupon targeting company called Incentive Targeting.  Google executive Mike Dudas confirmed the acquisition in a tweet.  Incentive Targeting partnered with retail chains to provide a targeted marketing and coupon service to manufacturers of grocery and consumer goods.  Incentive Targeting has patents that revolves around helping marketers create personalized promotions.  They can also measure ROI in real-time.
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