Outside.in is a hyperlocal news aggregation company that has been attracting quite a bit of investment from multiple sources. In the company’s Series B round of funding, Union Square Ventures was the lead investor. Others that participated include TV news network CNN, Betaworks, Village Ventures, New York City Investment Fund, and Milestone Venture Partners.

This means Outside.in has raised over $12 million in total funding since the company launched in 2007. After the jump is the full press release from the company:

Guidester, Inc. has relaunched as Searchandise Commerce.  Searchandise has raised $7.5 million from private equity firm Cloquet Capital Partners LLC, DFJ Gotham, Wheatley Partners, Milestone Venture Partners, Inflection Point Ventures, and Tim Draper.

Searchandise provides CPC solutions to manufacturers that want to advertise on online merchandising companies like Become.com, Buy.com, and PriceGrabber.  Searchandise uses their partnership with ATG to distribute the ads.  ATG created an ad-supported e-commerce platform.

“Searchandise Commerce has the potential to change the online retail landscape,” stated Burt McGillivray, President of Cloquet Capital. “Combine the company’s established customer base, with its innovative technology and a new and proven executive team, and this is an exciting investment for us to lead. I have worked with John and his team in the past and they have a superior track record of successful ventures. Searchandise Commerce will be no different.”