Mogulus has decided to rebrand themselves under a new name: Livestream.com. The last time I wrote about Mogulus was around July 2008 when they raised $10 million in funding from Gannett. As part of the funding, Mogulus had to provide online broadcasting services to all of Gannett’s properties.
This week Mogulus decided to rebrand themselves into LiveStream.com. The company signed up about 1,000 accounts that are paying $350 per month for online broadcasting services. Livestream has about $12.7 million in reserves. Mogulus had raised $1.5 million in Series A from private investors in January 2008.
When the company decided to rebrand, they acquired the Livestream.com domain name for about $100,000. Through advertising opportunities with ScanScout and Google, the company is nearing profitability according to NewTeeVee.
Live broadcast company, Mogulus has raised funding from Gannett Co., Inc. (NYSE:GCI). Gannett’s investment in Mogulus also extends the commercial agreement between the two companies to provide broadcasting services on all of Gannett’s properties.
Several Gannett subsidiaries have successfully used Mogulus for live video coverage. The Indianpolis Star (www.indystar.com) to provide live editorial coverage of an interview with Senator Barack Obama. AZCentral used Mogulus to live broadcast the press conference for the announcement of hosting the 2012 Super Bowl. And ArgusLeader.com used Mogulus to live broadcast an interview with Senator Hillary Clinton.
“Mogulus adds a new and exciting dimension to Gannett’s already broad-based multimedia journalism efforts. Our reporters and photographers in the field are equipped with video cameras, laptops and broadband wireless connections to enable timely and relevant news delivery to the Web. Now, with Mogulus, all our journalists – including print and Web reporters – can deliver live, multi-camera broadcasts of news events to our customers,” stated Craig A. Dubow, Chairman, President and CEO of Gannett. “Live internet broadcasting tools are essential in this new media age. We believe in the space and in the ability of Mogulus to deliver.”
Mogulus offers several tools for any television station or amateur videographer to get their footage online. There are built-in multiple camera and editing tools on Mogoulus. Anyone can create their own channel. And there are embeddable Mogulus players that can be added to social networks and other websites. Mogulus’ traffic has doubled every 60 days for the last 10 months. Currently the company receives 200 million uniques per month.
“This investment from Gannett is a terrific partnership which will not only give us the financial resources to secure Mogulus as the leading live broadcasting service but also gives us our first major Mogulus Pro customer,” stated Max Haot, co-founder and CEO at Mogulus. “Our immediate priority is now to accelerate our product development to launch Mogulus Pro, recruit senior executives in the areas of service sales and advertising sales and deploy the Mogulus Pro service deeper within Gannett properties and those of other customers.”
Although the round of funding was undisclosed, TechCrunch reports that this round of investment was $10 million. This brings Mogulus’ total funding to roughly $13 million.
Amit Chowdhry | January 8, 2008 | 572 views | Comments Categorized under Mogulus, PodTech
Mogulus LLC is a New York-based company started by Max Haot and is developed from a back office in Bangalore, India. Mogulus also has a partnership with Podtech founder and power-blogger, Robert Scoble. Mogulus has raised $1.5 million from private angel investors according to their official blog. The total funding for Mogulus is currently at $2.7 million. This funding round is pre-Series A.
Mogulus has about 25,000 producers. When Mogulus launched at the NewTeeVee Live conference this past November, they had an instant 18,000 users sign up. The company will have live broadcasting tools and include features such as H.264 and Video on Demand (VOD).
Through PodTech and Sarah Meyers’ PopSnap Channel, Mogulus was able to walk through the Consumer Electronics Show and stream it live. Impressive reach for a small startup.
Competitors of Mogulus include Justin.TV, Kyte, and UStream.Â
