Startup service MoviePass allows subscribers to see unlimited movies in local theaters for a $50-a-month fee. Once subscribed, moviegoers can use the app to search for films and walk straight into the theatre. Wired reports that an extra $3 charge is added for 3D or Imax movies, but the rest of the unlimited subscription is truly unlimited–as many movies as you like. The company is also working on a “limited pass” that would let moviegoers see four films a month for $30.