Taco Bell has teamed with Scanbuy to use QR codes in an MTV marketing program. Customers who scan the QR codes (found on large fountain drinks and Big Box Remixed boxes) unlock exclusive content from MTV-selected musicians. Taco Bell is sponsoring the MTV Video Music Awards this year, and the QR codes will introduce one artist per week up to September 4th. The VMAs air on August 28th. [Mashable]
GROU.PS is a social network platform that lets users create their own custom social networks. The company has acquired Social Project from MTV Networks. As part of the deal GROU.PS now owns the company and their users. MTV will keep the Flux social media publishing platform. The financial details of this deal were undisclosed. Social Project used to be known as Tagworld. MTV bought them out in 2008. GROU.PS has 5.5 million users and is used in about 160,000 global networks. [TechCrunch]
Gabi Gregg (@gabifresh) has been hired as the first MTV Twitter Jockey (TJ). The announcement was made earlier this week. Gregg is from Detroit and was one of the 20 contestants chosen by MTV through a partnership with American Express’ ZYNC. Gregg will earn $100,000 as an MTV TJ. Gregg will now run the @MTVTJ account.
There is a new iPhone application called the Jersey Shore City Guide. The application is fully integrated with FourSquare and it features characters from MTV hit show The Jersey Shore. The app lets you access reviews left by the characters themselves about the establishments that they visit. The app costs $0.99 and is available now [iTunes link]
Foursquare has launched a new Celebrity Mode of checking in. Ashton Kutcher has already been a part of this feature and now Jersey Shore’s DJ Pauly D is on board too. Celebrity Mode gives the ability for Foursquare users to share their location with real-life friends or all of their friends. MTV and VH1 have partnered with Foursquare for this feature. DJ Pauly D (Paul DelVecchio) is the first MTV celebrity to use the feature.
“Celebrity Mode is a modified version of the standard Foursquare model which allows users to ‘follow’ a celebrity and lets high-profile users to choose whether check-ins are sent to inner-circle friends or to both friends and followers,” stated Foursquare in a press release. “Foursquare users can also view tips that the celebrities they are following have left behind at places all over the world.” [CNET]
The Beatles Sgt. Pepper’s Lonely Hearts Club Band edition has made its way to the Sony PlayStation 3 (starting later today), Microsoft Xbox 360, and Nintendo Wii. The game was developed by Harmonix Music Systems and published by MTV and EA.
For those of you that are in your mid-20′s like I am right now, you probably spent your high school afternoons watching MTV’s Total Request Live (TRL) TV show to find out what the hottest music is. Starting this Monday, MTV will be starting a new show called “It’s On With Alexa Chung” that will replace TRL’s time slot. The show will have Facebook and Twitter integrated.
Many TV shows already have Facebook and Twitter integrated already, but Chung’s show will be using the services as one of the main highlights. The audience will be able to ask questions to the celebrity guests on the show using Facebook and Twitter.
Chung, a half Chinese and half British 25 year old model is from Britain and has hosted music and pop culture programs on Channel 4 in Britain. ”It’s On With Alexa Chung” will be filmed in the same studio that was used in TRL. TRL was cancelled last November.
The studio audience will add MTV producers as a friend on Facebook temporarily so that the show will have access to their status updates and pictures they take from their seats.
In 2007, MTV’s Rock Band franchise launched. Now the franchise as a whole has hit a major milestone, $1 billion in sales. These numbers are based on the North American market. The numbers were released in a press release this past Thursday. Rock Band players have also downloaded more than 40 million songs from the DLC selection.
Even though Rock Band 3 has not been announced yet, there will be a Beatles version of the game for the PSP coming out soon. Electronic Arts is the distribution company of the game and it was developed by Harmonix.
There are about 600 songs available for download to add to the game. It took Guitar Hero about 26 months to hit the same milestone whereas it took Rock Band about 15 months. The complete version of Rock Band costs almost $200.
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