The National Collegiate Athletic Association (NCAA) athletic conference Pac-10 is going to be named the Pac-12 after adding Colorado and Utah. Since the conference is being renamed, they wanted to buy the domain name Pac12.com. However Pac12.com is a website owned by a 2Pac fan. The Pac-12 is now filing a claim with the World Intellectual Property Organization to take the domain name by force. [BusinessInsider]

This morning CBS sent me a press release about this new iPhone application that they are putting together that revolves around NCAA basketball March Madness.  It looks very impressive.

CBSSports.com is partnerning with the NCAA and MobiTV to create a March Madness on Demand application for the iPhone and iPod Touch.  This will provide basketball fans a chance to watch streaming audio and video from March Madness starting today and continuing all the way through the Men’s Final Four, taking place in Detroit.

Over a Wi-Fi connection, MobiTV will deliver live video of all 63 basketball games in the first round of the tournament through the semifinals/finals of the Final Four.  Brackets will be updated in real-time with up-to-minute scores.

The application is available for $4.99 on the Apple App Store.  This is not a bad price to pay for being able to carry around games in your pocket.  It costs less than a lunch at a fast food place.  If you’re a die-hard basketball fan like I am, I highly recommend buying this app.   Go Michigan State Spartans, Final Four Champs!

[Direct iTunes link for the app]

A couple more screen shots after the jump: